How Social Media Can Help Your Real Estate Virtual Tour Business
A main factor when trying to sell your properties is showing your 360 virtual tours to the right people, and with social media this is now an easier task. If you are not involved with any social media websites, I would highly suggest that you get started now. Taking just a few hours of your time each week can result in an increase in potential clients and sales. Social media websites have now become the top most visited destinations on the Internet, even passing search engines.
Just to show you how popular social media has become, here are some impressive statistics from 2013. (Source : Huffington Post)
• 1 Million websites have integrated with Facebook
• 23% of users check Facebook 5 times or more daily
• 80% of users prefer to connect with brands/businesses on Facebook
• 34% of marketers have generated leads on Twitter
• Google’s +1 button is used 5 million times a day
• 625,000 people join Google+ every day
• 40% of marketers use Google+
• Over 5 million images are uploaded to Instagram every hour
• Pins (on Pinterest) with prices get 36% more pins than those without
As you can see by these HUGE numbers, social media websites are by far the fastest growing and most popular pages online today. So how does this help you and your virtual tour business? Your main goals are to connect with as many targeted individuals as possible and to generate sales. When you join a social media website and interact with the millions of users that visit daily, you are potentially gaining new virtual tour contacts and clients that will help your virtual tour business in some way. Just remember, not every person who follows you or becomes a fan is going to purchase virtual tours from you, but they may at least share your posts which can fall into the right hands.
Let’s say you create a Facebook business page for your virtual tour company and start an advertising campaign so that you can create a following of potential clients. Some of these people may actually buy a property while others may have simply liked your page just because they want to stay updated. Either way, you are gaining interested people who may share your virtual tours of homes and local businesses with friends, family, co-workers, and others in the market to buy a home or piece of property.
Do not feel disappointed if you do not reach a large amount of followers on your social media pages. It is not the amount of followers, it is the quality of them. 100 targeted followers are more powerful than 1,000 who are not even interested in your virtual tour business. Do not be fooled by services that offer large amount of fans/followers overnight. These will fall into the category of “fake accounts” or just meaningless profiles who do not care what you have to say. The best way to build an audience is to actually connect with those who are within the same niche topic and actually want to learn more about your virtual tour business and view your real estate virtual tours.
The top 5 social media sites to focus on are :
• Google Plus
The same rules and guidance applies to every social media website because they all focus on one thing, sharing content with others. Build your social media networks and spend some time getting to know your audience so that you can find the best connections and leads. Even if you spend just a few hours each week, you can reach out to new people each time which is always a great benefit. Happy marketing!
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