Archive for May, 2013

Tour Tank Productions

A while back I took an extensive marketing course presented by some of the worlds greatest and most successful marketers.

I would like to share a golden nugget with the RTV virtual tour company team, that if applied, will help your businesses in a big big way!

As of recently all of my Owen Sound Virtual Tours have been ordered with the AstroZoom feature.  That’s right, ALL of them!  If an agent never had one before, and hasn’t requested it, I simply tell them that I am going to give them a complimentary ‘AstroZoom’ feature on their 360 tour.  I tell them it’s an incredible feature that will make their listing stand out above the rest. 

A $9 sacrifice that will begin to bear fruit immediately, here’s 3 reasons how:

1.  Reciprocity:  Reciprocity in social psychology refers to responding to a positive action with another positive action, rewarding kind actions.  When you give something extra to your customer, you can EXPECT to receive something extra! 

A positive first impression, a great review, and of course an AstroZoom order on subsequent virtual tours.  Who would like to make an additional $11 on a tour for clicking a button?

2.  Hair Salons:  Have you ever had your hair shampooed at a hair salon?  It’s not about getting your hair washed; It’s about getting a head massage that feels so incredible!  The problem is, most people sit in a salon chair and will never experience that invigorating massage because they ‘washed’ their hair before they went to the salon!

While I’m getting that wonderful massage all over my head by the stylist, I plainly tell them,  You ought to wash EVERYBODY’S head that walks through that door for a hair cut.  IF they have never had a wash, how will they ever know the experience.  $0.50 of shampoo and 5 minutes of time to potentially earn an extra $5-$10 on all subsequent visits.  Worth it?  I do think so!

If they don’t ask for the Koolaid, just feed it to them!

If you don’t want to lose too much money you can say:  Shampoo’s today are only $1, OR would you like to have an Incredible AstroZoom added to your tour for only $5, a feature that regularly cost $20?

3.  Monkey See, Monkey Do:  When customers visit your website and ‘SEE’ all of your virtual tours with AstroZooms, you will easily be able to sell them the feature! 

It’ll sound something like this on the shoot day:  You: ‘Hey, did you see one of my virtual tours with the AstroZoom on it?’  Customer:  ‘Yes!’  You:  ‘Pretty awesome eh?  Should I put one on your virtual tour, it’s a really really inexpensive feature, only 20 bucks’.  Customer: ‘YES YES YES!!! Put them on all my virtual tours and never ask again!!!’

Here’s a couple of samples if you haven’t seen the AstroZoom feature yet!

This post leads into my next one.  An important principle that most large corporations understand, and most small business don’t have a clue about… Stay Tuned!

Happy selling season!

Mike Seiler
Tour Tank Productions (Owen Sound Ontario)
Order a virtual tour WITH an AstroZoom NOW: 519-375-6585

Archives by Month:

As a professional Aurora Real Estate Virtual Tour Photographer, I am asked over and over for tips on how to make homes show best in photographs.  While there are many articles and blogs dedicated to the subject, I’ve noted a few things that I find truly make the difference:

Make sure to put these things away:

1.    Tissue boxes – Usually brightly coloured, distracts the viewer’s eye and doesn’t usually blend into the colour scheme.

2.    Tea towels hanging on the stove – Same as above. I’ve had some homeowners say they want to leave them there to hide the discoloration/stains on oven door glass. These stains/discolourations blend into the picture, whereas the tea towels stand out.

3.    Phone Chargers – Randomly plugged in anywhere, with long dangly wires just hanging out. These really detract from the rooms polished and finished look.

4.    Family/Personal photos – It’s best to remove all family/personal photos especially the large ones which will show clear in the tour – moving the focus from the rooms unique attributes to the faces of your family.

5.    Towels/Robes hanging on the back of bathroom doors – Depending on the shape of the bathroom or amount of mirror/glass,  they usually show in the reflection of the mirror or shower doors or will stand out prominently if the door needs to be closed for the shot.

6.    Kitchen Trash Bins – Any kind of garbage can or recycle bin should be removed from or hidden in a cupboard…clearing up floor space and giving your kitchen the ‘clean’ feeling.

Things you may not realize:

1.    Light bulbs – Try to use the same type of bulb in each room. Soft white bulbs give off a yellow-ish hue and bright white bulbs give off a blue cast, while LED photograph pink.

2.    Toilet paper – Roll it up! Leaving it long and hanging makes your bathroom appear is if someone just used it.

3.    Less is not always more – De-cluttering is a good thing…unless you remove everything but the furniture! Making your home look too sparse and empty gives your home a gloomy, abandoned feel.

Following these tips as well cleaning and de-cluttering your home will help your home show its best during your Real Estate Virtual Tour shoot! For more preparation tips and information on our Aurora Ontario Virtual tours, please visit or call me directly at 905-713-9690.

Here at PanaPix, we aim to be the very best in our field – never, ever wavering on our commitment to providing superior service, quality and dependability while we create your virtual tour!

Carolyn Noel, Owner
PanaPix Virtual Tours
Aurora Virtual Tours
Order a virtual tour: 905-713-9690

Don’t just show it – Show it off!

Archives by Month:

Why continual marketing is essential for your virtual tour business:

Have you ever noticed that advertisements for major brands like McDonalds, Coca-Cola, and Apple seem to appear everywhere, every day? You may have wondered why these mega-companies need to advertise so much. After all, everyone knows about Big Macs and iPhones. If these companies stopped advertising, people would still buy their products—or would they?

Not necessarily. Marketing is all about top-of-mind and recognition. If, for example, you were thirsty and decided to grab a soda at the gas station, and you happened to pass a Coca-Cola billboard on the way, you’d be more likely to buy a Coke.

Continual marketing helps to keep your virtual tour business top-of-mind for your prospects. You don’t need to take out national radio and television commercials to advertise your virtual tours, but you do need to make sure your potential customers are constantly reminded that your virtual tour services exist.

Continual marketing strategies you can use
How do you keep a perpetual marketing plan running for your virtual tour business? There are several methods that help to boost awareness and recognition for your virtual tour company:

•    Create a free email newsletter, and display a subscription box prominently on every page of your virtual tour website.
•    Use direct mail to send inexpensive bulk postcards to virtual tour prospects.
•    Offer occasional specials, as well as discounts for repeat customers, such as real estate agents.
•    Create a Facebook fan page or Twitter account for your virtual tour business, and build your social media network.
•    Offer bonuses for referrals from existing customers, and invite new prospects to join your mailing list or social media network.

You can use some or all of these strategies, or create your own marketing approaches. Whatever you do, it’s important to craft a continual marketing plan and stick to it, so your potential customers will think of you first when they’re ready to invest in a virtual tour or professional photography services!

Real Tour Vision
Virtual Tour Company
Order a 360 Virtual Tour: 1-866-947-8687

Archives by Month:

Are you brand new to RTV? Are you just starting to use RTV’s Fusion virtual tour software system and would you like a little help navigating through the sea of marvelous features in this amazing virtual tour system? Either way you should plan on attending this special training webinar event!

In this webinar we will talk about how to sign up a client, build a tour, and make sure you are setup to receive orders from our national accounts through Tour Track and most importantly how to take advantage of so many of RTV’s amazing virtual tour features.

Join me, Ben Knorr, along with Jason LaVanture on Tuesday June 11th at 7:00 PM Eastern for a full one hour walk through of Fusion!

Reserve your Webinar seat now at:

See you there!!

Team RTV
Order Professional Virtual Tours & Hotel Photography Today: 866-947-8687

Archives by Month:

This morning, I am inside writing this blog while my husband is outside in the rain and snow and mud photographing and videoing a huge farm equipment auction. We had to get up at 5:30 am to be here which was a feat in and of itself. Oh and it’s 34 degrees out there and Greg has 25 360 virtual tours he needs to build.

There are times when our virtual tour business and work gets frustrating. There are clients who drive us crazy. There are things about being self employed and owning our own virtual tour business that are hard to deal with. There are days when I want to quit and go get a “real job”. Yesterday was one of those days for me — today may be one of those days for my husband…I’ll ask him as soon as his teeth stop chattering.

What keeps us motivated at times like these is the realization that despite the ups and downs and the frustrations and the challenges, what we do makes a difference and allows us to live a fantastic life. It is our VISION that keeps us focused on why we do what we do. Sometimes it is the vision alone that keeps us going.

In the words of Steve Jobs, “The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” Despite occasional frustrations, we know that we found “it”. Doing great work is less about our sales and photography skills and more about the vision quest. On most days, we love the mechanics of what we do but even more importantly, we ALWAYS believe that what we do makes a difference in the lives of our clients and knowing the WHY is more important than mastering the WHAT.

People hire us to photograph virtual tours for many reasons. Our real estate virtual tours have helped people sell their homes after a job loss or a death of the homeowner. Our behavioral healthcare virtual tours help people through the difficult decision to get help for mental illness or drug and alcohol addiction.

Our business virtual tours help small business owners just us to grow their businesses and attract more customers.
Are you doing great work? Are you doing something that you love – at least on most days? If not, what is stopping you?

Archives by Month: