Would You Rather?

Aurora, Ontario Real Estate Agents – Ever Play ‘Would You Rather…’ ???

As a child growing up, there were so many games to play with your friends…unlike today’s glued-to-a-screen generation. I’m sure we all played Hide and Seek, Truth or Dare, Spin-The-Bottle and as my title suggests ‘Would You Rather…?’.  I’m guessing you never thought I’d ask you to play a childhood game with me…but I am. Because it applies to your business.

(Ha-ha…I bet you think I’m going to ask you if you would rather…market your listing beautifully with a cost-effective PanaPix Virtual Tour…or waste your time and money on  marketing that does NOT get your listing in front of potential buyers.)

But, lucky for you – I’m not. (However, think about that.)

First, I’m going to tell you something you probably don’t know…then I’m going to ask you the big ‘Would You Rather’ question

Here’s the thing you probably don’t know – when you upload your listing to MLS, you have the choice of:

1.    Having your unbranded virtual tour show on the Agent MLS (Stratus) and carry over by default to public MLS (Realtor.ca)
2.    You can NOT have a virtual tour on the Agent MLS…and have a completely branded virtual tour on the public MLS.

Yes, REALLY! SO…what would you rather do with your Aurora, Ontario virtual tour:

1.    Have other agents and potential clients watch your unbranded tour?


2.    Have potential clients watch your branded tour?

Hard to say…but here are some points on why you may want one or the other:


1.    More Informative For Other Agents
Other agents can see more of the property than the 9 pics included in the listing – making it easier for them to judge whether or not the property is suitable for their client.

2.    More Informative For Other Agent’s Clients
As you know, if your listing falls within the search criteria of another agents client that is set up on a Property Match drip, your listing will be emailed out automatically – possibly going to hundreds or thousands of home seekers! Having a real estate virtual tour available to those who are already deemed interested may;
o    Draw attention away from the other similar listings they received in the same email.
o    Give them more insight into the property than the attached 9 MLS pics (which don’t always work so well in the email).

3.    Less Work For You (or your Admin Gal/Guy)
You’ve been attaching your Virtual Tour links to your listing the same way forever and you’re set in your ways. It’s a tad more work to ensure the (secret) process of getting the branded tour on the public site goes smoothly.


1.    More Exposure
More than likely, someone surfing Realtor.ca or MLS.ca has some kind of interest in buying or selling a property. If they choose to look at one of your listings, they will see you and if they choose to view your Branded PanaPix Virtual Tour, they will see you again – and again and again. Your pretty face and your contact info is prominently displayed many times, in many different locations in the  virtual tour window.

Oh, and like you (until today)…not many Agents know they have this option…meaning potential clients more than likely won’t be seeing other agents in other Aurora, Ontario Virtual Tours they choose to watch from Realtor.ca.

2.    Inform The Masses
Your listing on the public MLS shows only a limited amount of property information. Your Aurora, Ontario PanaPix Branded Virtual Tour contains a completely customizable property description along with a neighborhood map & information, amenities section, mortgage calculator, etc. – giving virtual tour viewers tons of info about your listing.

3.    Consistent Branding
If you know anything at all about Branding, you know that it’s the repetitiveness of viewing the brand’s logo that keeps it alive in people’s minds. Your Branded PanaPix Virtual Tour has a spot for your own logo (not just your brokerage) AND we can easily customize a branded screen that shows during the tour – having more potential clients see that the logo keeps your brand current in the minds of potential buyers.

I’m completely neutral on this subject and see the great points on each side…and would love to know what you would rather do?

Unbranded Aurora, Ontario Virtual Tour: http://tours.panapix.com/idx/48532

Branded Aurora, Ontario Virtual Tour: http://tours.panapix.com/93944

Also, if you’re interested in the secret process of how it’s done…contact me anytime 905-713-9690 and while you have me on the phone, lets discuss how our comprehensive virtual tour system can help maximize your marketing efforts, giving you an extreme competitive advantage.

Stand out from your competition…we do!

Carolyn Noel, Owner
PanaPix Virtual Tours
Aurora Virtual Tours
Order a virtual tour: 905-713-9690

Don’t just show it – Show it off!