Social Realty Episode 7 – HootSuite

So you’re a Google junkie (like me) and recognize the importance of having an optimized profile on each of the major social networks but simply do not have the time to manage them all because you’re too busy building your virtual tour company.  You’re not alone. Many of my clients: restaurateurs, real estate agents, entrepreneurs and small businesses feel overwhelmed by social media. HootSuite can help improve productivity and may be just what you are looking for.

Do you like the idea of logging in to one dashboard to implement and analyze your marketing campaign across ALL social profiles? The free version of Hootsuite allows you post text, links, photos, videos and other media to any pages or profiles (up to 5) for Facebook, Twitter, LinkedIn, Google+, Foursquare, Myspace, WordPress and others from one place – the HootSuite dashboard.

With Hootsuite you can keep your accounts secure including the ability to add and remove team members without sharing passwords and  track how many users are visiting your website based on the links your shared.

• Sign up at

• Optimize your account and complete the profile section with your photo, email address, bio, virtual tour company name, job title, etc.

• Add networks: click “Add Social Network” (below your bio info) and choose the channel you want to add. You can add your Twitter, LinkedIn and Facebook, Google+ (Profile and Page) accounts here.

• Next add a stream – HootSuite automatically creates separate pages for your different social media channels – Twitter, Facebook Profile, Facebook Page and LinkedIn. This function is extremely useful for managing Twitter, as on one page and you can view all feeds, mentions, customized searches and direct messages.

My favorite feature with Hootsuite is the ability to schedule posts. You can pre-schedule up to 50 unique messages. Users who don’t have time to post throughout the day can can keep their campaigns organized by scheduling posts to automatically post on specific dates and times to reach peak traffic.

With everything all in one place, Hootsuite can enable you to monitor what people are saying about your brand instantly. Give it a try today and get ready for our HootSuite Social Realty webinar on Tuesday April 16th.  Register now in your TMS!

See you there RTV!

Nancy Bain
RTV Social Media Director
Virtual Tour Software & Social Media Training