From Viewer to Customer

Including clear calls to action in your virtual tour:

“If you build it, they will come.” The famous line from the movie Field of Dreams seems like it should apply to 360 virtual tours, too—if you create a fantastic and compelling virtual tour, then visitors will show up to see it.

This is definitely true. But you want your viewers to do more than just watch the tour. You want them to act on what they’ve seen: book a stay in your hotel or resort, rent your vacation property, look into purchasing your homes for sale, or become a paying customer of your restaurant, museum, or other type of establishment.

Viewing your virtual tour helps to convince people that they have what you want—but don’t forget to include a way for your viewers to act on their convictions. Here are some tips for building calls to action into your tours.

Introducing: Your Business
Your business virtual tour should start out by informing viewers about you and your business, as well as whatever property you’ll be showing on the virtual tour. You can do this by listing your name, your company name, and your contact information at the start of the virtual tour, either as a caption or text overlay, or by recording a personal welcome message as a tour intro.

If you record a welcome video, keep it brief and to the point. Introduce yourself, offer a sentence or two about the property or business, and let viewers know how they can learn more (by contacting you!).

Leveraging Fusion’s AMAZING Hot Spots
Including hot spots in your virtual tour, such as identifying features in a virtual floor plan, is a great way to convey more information about your property. You can also embed hot spots at strategic points in your tour that contain pop-out contact information, with clickable email or website links, or click-to-call links for mobile tours.  Try linking directly to your facebook fan page at the end of your virtual tour or even allow users to click to book now or purchase!

Curtain call
Finally, be sure to feature your contact information at the end of your virtual tour. This information will remain on the screen once the tour is completed, making it easy for visitors who have just viewed your stunning imagery to take action immediately.

RTV, Inc – Hotel Photography
Virtual Tour Software & Digital Marketing Training
Order virtual tours:  866-947-8687