Spreading the Word – RTV Marketing Tip

Tips for marketing your virtual tours once an RTV virtual tour photographer has created your online production.

Once you’ve had an RTV virtual tour photographer put together a fantastic virtual tour for your business or property, the next step is getting people to view your virtual tour. Waiting around for your website visitors to find your business and virtual tour won’t get you many views, so it’s important to call attention to your new powerful online marketing tool through marketing.

Marketing your virtual tour doesn’t have to be complicated or expensive. There are plenty of ways to get the word out and draw viewers to your virtual tour page. Most RTV virtual tour providers are trained in such a way they can help you with the several strategies listed below.

First of all you’ll want to make sure there is a prominent link to your virtual tour from every page of your website. Let’s take http://www.frogpondvillage.com for example. Visit the site and notice how the business owner here has a visible link to the virtual tour off of every page of her site. Linking directly to your RTV interactive virtual tour off of your website is a GREAT way to get your tour indexed by the search engines too.  RTV virtual tours are programmed to gain rank in the search engine results when users google your business name.  It’s amazing!

Aside from the idea listed above Here are some additional ideas on engaging viewers with your interactive virtual tour.

E-brochures – More effective than a simple text-based message, a colorful e-brochure is an excellent way to attract viewers, compelling people to click through and learn more. If you have existing marketing lists, you should be sure that you talk to your RTV virtual tour provider about getting you an E-brochure of your virtual tour.  RTV’s powerful Fusion virtual tour software allows our providers to create for you a gorgeous E-brochure that is like an e-mailable version of your website.  And, best of all, it directs all uses right to your virtual tour.  Here’s an example of an E-brochure for a real estate virtual tour: http://tours.realvisionstudio.com/brochure/78195 you can send out an e-brochure announcing your virtual tour to any of your lists and they’re sure to impress! 

Real estate portals – For Realtors marketing virtual tours, a great place to start is popular real estate portals such as Realtor.com, Craigslist, YouTube, Trulia, Zillow, Frontdoor, Hot Pads, Dot Homes, and many more.  It’s a very wise idea to ask your RTV virtual tour provider about syndication. While this will typically cost a bit more, the traffic increase that you’ll see on your RTV weekly traffic reports will be well worth the extra money spent.  Here’s an RTV virtual tour traffic report: http://manage.realtourvision.com/report/trafficreport.php?tourid=27956

Social media sharing – Posting a link to your virtual tour on your active social media pages, like Facebook, Pinterest, and Twitter, is a good way to spread the word. While some RTV virtual tour providers will include this in their syndication as mentioned above, it’s still a good idea to open up your RTV virtual tour and click on the buttons on the right side to Facebook, Tweet, and Pinterest your tour to your sites too. This allows you to easily share the 360 tour with your friends and followers online.

Physical marketing – Don’t forget about advertising your virtual tour at your place of business! You can place signage, flyers, single property webiste, a Tiny Tour URL, and even QR codes in your store or office, so your existing customers can view your interactive virtual tour and of course share with their friends on social sites and more. By scanning a QR codes, they can view a mobile version on the spot. Finally, your RTV provider can also provide you with our new Kiosk tour that could run continually on LED or Plasma screen.  

RTV’s powerful Fusion virtual tour software includes so many digital marketing tools that let you automate marketing for your virtual tour, from the gorgeous printable flyers and E-Brochures to the syndication via Exposure Engine, which sends your tour information to dozens of popular real estate portals. Be sure you talk to your virtual tour provider and let them inform you with the many popular add-ons that go along so well with your interactive virtual tours. 

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Team RTV
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