In the San Francisco Bay Area realtor teams are becoming more and more prevalent. This approach is being driven by the power to market the team of agents with one more manageable cost.
Exposure Elements has a situation where we work with two realtors that share marketing cost and are creating one of these marketing groups. Both agents want to share the advantages of the “my page” map that plots their virtual tours but both work independently of the other. Through an application of the RTV Fusion Co-Agent feature I was able to accommodate the independent nature of both virtual tours while providing the branding and shared marketing benefits of combining their “my page” listings.
Here is what we did. We created an fictional agent with the team branding and two separate agents with individual branding. Each time one of the agents in the team has a listing we build the listing under the team branding and add the listing agent as the co-agent. For the team listing we used an image of the “Realtor” logo so when the tour loads it alternates between the “realtor” logo and the agent. This is a link to the San Jose virtual tour: http://virtualtours.exposureelements.com/95896
Each agent now has a separate group of listings should the marketing partnership dissolve and the team also has a group of listings that empowers the agents to leverage the marketing benefits to new listings.
Through the power our Fusion virtual tour software, Exposure Elements has been able to solve challenges that face realtors by enabling our clients with marketing advantages. The result is
satisfied recurring business clients that are less likely to wonder off to competitive virtual tours.
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