Ok RTV virtual tour providers, we are gearing up for the release of RTV’s new virtual tour software system, RealTour Fusion. You’re going to see lots of customizable marketing documents coming your way and I wanted to write you a blog today and give you some pointers on how to customize these and get them ready for print. First of all please remember, we create all of these materials in Microsoft Word so that you can easily place in your contact information, company logo, and edit text as YOU see fit. We recommend that you have Microsoft Word 2007 and later to get the most mileage out of our marketing pieces. If you login to your www.RockPointeMarketing.com account today you will see that we’ve uploaded FIVE new marketing pieces for you. I will list them off and describe each one below.
#1 Virtual Tour Features Flyer. This one page, two sided flyer highlights the new fusion player with a large screen shot on the front page and six virtual tour features described in detail on the back page. There are three locations for you to place in your logo and two for your contact information. Simply add your logo inside of these text boxes and eliminate any borders and text box colors. Depending on your particular market you may want to highlight other fusion virtual tour features than those we have put on here. We’ve made this easy for you by placing the feature icons and text descriptions from document # 5 below titled Descriptions & Icons. This way you can pick and choose which features you’re going to showcase in your area as you roll out your new virtual tour system. For example, you may not be offering floor plans right away but you know you would like to offer the new gorgeous Flyers or E-Brochure. We recommend that you get this piece customized as soon as possible and sent off to VistaPrint so you’re ready to do your whistle stops when fusion rolls out. Remember too, that any time you send items in to print you should have converted the document into a PDF first.
#2 Audio Flyer. This highlights the new audio options for your virtual tours. Add your logo, change the prices if you like and place your contact information along the bottom and you are all set. Some of you have told us that you’re going to make the new AudioPal system a value added, while others will be making this an add on. As FORMULA episodes kick back up again I’m sure that we’ll hear many more ideas. Either way this is a nice piece to get printed up and ready to hand out. DON’T give out all of these at once either. You should get ready to stop by offices once every few weeks and keep your marketing materials popping up. This way you’ll always be on their mind.
#3 Gyro Flyer. Got Gyro? Fusion does and this gorgeous two sided flyer that points out the awesome gyro capability of our new truly interactive virtual tours. Tilt, pan and move your way through our fusion tours! The second page highlights QR codes, Flyers and DeepStats. Once again add your logo, place in your contact information and change the text to fit your needs. Again, please don’t forget to turn these into PDF’s before trying to send to VistaPrint.
#4 Mini InfoPack. This is a simple, clear and concise, way to get your customers and prospects familiar with your new virtual tour platform. We recommend that you customize this two page, four sided document, rip to a PDF, then use it for your email blast when we go live. Your cover letter should be short and sweet with a sample fusion virtual tour. Use a subject like “Regarding Your Real Estate Photography” to catch their attention. This mini manual will cover the basics of the fusion system and will walk the viewer through the most popular SIX screens throughout the Fusion Experience. It also highlights the gorgeous flyers, amazing new DeepStats, your Exposure Engine and more. Simply add in your logo along with your contact information and you’re ready to go blast away. Feel free to give these products a unique name too. We’ve kept the icons generic enough for that very reason.
#5 Descriptions & Icons. This is a great document for each of you to review. It will fully cover each of the new features found in the RealTour Fusion virtual tour platform and fully describe each one. We recommend that you login to your beta account and try out each feature so you know how it is going to work. You can also expect that RTV will hold several webinars on the new system after launch but it would be a good idea to login and get started sooner than later. On this piece you will find that each feature description has been placed in a text box so you simply have to copy and paste the text box into a new document as well as the icon. This will allow you to easily pick and choose the features that you’re going to promote right away. Feel free to use the icons and text on your website too. It’s all here for you!
Thank you all so much for your time. It was also great meeting so many of you at the virtual tour show and I’m looking forward to seeing you all again next year.
Please send any suggestion/recommendation or requests to jill(AT)realtourvision.com and remember to login to your www.RockPointeMarketing.com account today and snag all these pieces!!!
RTV Virtual Tour Marketing
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