Efficiencies of a Virtual Tour

Virtual tours are probably the most underused form of advertising for Real Estate today.  I know of no other media that gives as much information on homes for sale. One of the things that we do is to educate our realtors the benefits of virtual tours and when we get a sale we have them provide us with as much of the MLS information. This is the most important area for home buyer’s in their search for their home.  The information on square footage, the address, the price, school district, the year built, number of bedrooms, baths, lot size and more are all great pieces of MLS data to show on your virtual home tour. If you’re not asking for this information to accompany your virtual tour you’re missing out!  Be sure to incorporate that into your sale.  RTV is telling me that the new system will have a LOT more room for MLS data and pertinent information so we’re very excited to see the Fusion program.  Hurry RTV Hurry!!

The other thing we like to mention to our prospects and current clients is the sheer amount of savings one gets over the course of the life of a virtual tour. We just had a customer come over to us from another virtual tour company and he always uses virtual tours.  He told us that on average he saves a half to full tank of gas every time he orders a virtual tour. Now that’s savings! It makes sense too. Wouldn’t it make sense to show the virtual tour first to eliminate unnecessary visits? Time is another area that you will save; look at how long it takes to drive around showing homes for sale that maybe the buyer does not like. If you estimate the cost by the hour, the virtual tours pay for itself in the first week hands down!

Finally we like to educate our customers on the savings they will experience on their advertising. It is expensive to advertise in print today, and with the low return on the cost of print, it only makes sense to advertise homes for sale with a virtual tour. So what are you waiting for everyone! Start training your customers and prospects like we do on the efficiencies of a virtual tour. Good luck out there! 

Ed Marksberry
Website coming real soon!
Order a virtual tour today: 866-947-8687