Are you concerned about how to ensure your home gets the best marketing and exposure to qualified home buyers in today’s market conditions? Did you know that 84% of buyers turn to the Internet to look for homes? Do you ever wonder what makes certain homes capture their time and attention?
Properties for sale that provide more information and more photos of course! Listings with plenty of information including a 360 tour of the home get the most attention online. In fact 99% of consumers surveyed prefer listings with virtual tours and multiple photos. Seems pretty obvious right? You all did a little shopping here over the Holiday season right? Now imagine if on Amazon.com or eBay, an automotive supplier only showed a couple of lines of text describing each item offered. No photos, no feature rich information about the specifications, the warranty, or how to find or purchase the item. You wouldn’t spend much time on that type of website would you? In fact, if you’re like most of us you would close that site down and run to any other site out there serving up HD images and more description.
Not too long ago, providing a quality, rich media showcase of a home for sale was a luxury item. Now it is demanded by most buyers and is one of the minimum requirements for a real estate professional to effectively market a seller’s home to attract buyers. No longer is it acceptable to just put a sign in the front yard, purchase a 3 line classified ad, send out a batch of “Just Listed” postcards to the neighbors and hold an open house.
Real estate professionals who are proactive in leveraging the power of the internet must use online virtual tours and it’s your job as their property marketing partner & photographer to remind them of this fact. In 2012 don’t forget that you now more than ever have the numbers stacked in your favor when you go into a presentation. They’re going to use someone….why not you?
Good luck out there!
Virtual Tour Software & Digital Marketing Tools
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