Attention Realtors: Home Shoppers Don’t Want to Talk to You!

I may have ruffled a few feathers with the title, but in all honesty, it’s true. Your prospects don’t want to talk with you. That’s the reality of the new Gen X and Gen Y buyer. They text not call. Smartphones are their gateway to information. To many of them, email is so yesterday. They rely on opinions of friends via social media. They turn to business people who share information in the same way they do. Are you communicating with these buyers in the way they are accustomed to? A telephone number in a newspaper ad is just not going to reach a great deal of your buyers and that’s the reality of marketing today.

I’ve been in marketing for over 25 years and recently became a provider of Green Bay Virtual Tours. In the past five years there has been a revolution in the way we do business. Social media is not just something to dabble in. It’s the way you will need to reach out to a great majority of your clients. Many agents tell me they don’t understand the technology and want to stay with the tried and true methods they’ve used in the past. Well, as Dr. Phil would say, “how’s that workin’ for you?”

First of all, you need to understand that you don’t need to know the ins and outs of the technology. There are other people that can help you with that. What you do need to know is what technology is available and how it can help you to secure listers and buyers in the most cost efficient manner. DigitalVision360 offers online marketing including virtual tours, website videos and social media strategies.

Today’s prospects want information, but they will avoid talking to an agent at all costs. From their perspective, they want to see what’s available first and do some preliminary research without having to deal with a hungry real estate agent. Over 85% of buyers start their home search on the internet. What are they looking for? Great photos, a virtual tour, and clear, concise information. By adding a QR code to your print ads or signs you’ll capture buyers as they drive through neighborhoods looking for their next home. Better yet, point that QR code to a virtual tour of that home and all your other listings through a mobile web app that we offer to real estate agents, and you’ve now captured the interest of the new generation of buyer.

From your perspective, you want to talk to them as soon as they start their search. You want to be their buying agent and have the opportunity to work with them to find the perfect property. I understand that desire and by developing a marketing plan that targets social media savvy clients you’ll be assured the chance to not only talk to them, but develop a strong relationship from the beginning. They will be assured that you understand the newest ways to market real estate and will share your name with their friends and family through social media. Your name can “go viral” by embracing these new marketing principles and ways of doing business.

Do you want to learn more? DigitalVision360 provides online marketing services, including enhanced real estate photography, virtual tours, social media integration and web videos. We work with real estate professionals as well as other businesses. It’s our business to understand the technology and how to use it.

Cheri Larson

Real Estate Tours In Green Bay
Order a virtual tour: 920-544-0855