The FORMULA 27 – The Tour Disc

Are you actively spreading seeds around your community? Seeds are anything that have a long shelf life and have a chance to sprout you up some new virtual tour business down the road.  In our line of work, seeds could be your active online craigslist ads that have links back to your website, your trade show handout CD’s, a glossy handout, a postcard and finally my personal favorite, the Tour Disc.  

Jim and I, as well as many other highly successful RTV virtual tour providers out there, mail a Tour Disc to the home seller once the virtual tour has been posted online.  The Tour Disc is mailed directly to the home seller as a gift on behalf of the listing agent and your virtual tour company.  When anyone puts the Disc into a CD ROM or DVD ROM a nice presentation begins showcasing the listing agent, your website and of course that specific virtual tour.

Tour Discs that are sent to home sellers have an amazing impact on you and your customers.  Do you know how many phone calls RTV gets from home sellers who have moved into their new homes and would like to have a copy of their virtual tour?  LOTS!!  

Homes are highly emotional material items that are the playground for many of our past memories.  A Tour Disc will cost you roughly .40 to create and will most likely bring you business down the road. Imagine being in business for two or three years and having your Tour Discs in over 1000 homes in your area.

Since we  get calls all the time from RTV providers asking how to make these awesome virtual tour CD’s we decided to have a show that’s 100% dedicated to the Tour Disc creation process.

Please join me at 7:00 Eastern on May 4th for The FORMULA 27 – The Tour Disc as we explore how to add this delightfully subtle marketing seed (and free gift) to your property marketing company.

See you on the show!

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Jason LaVanture
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