It Takes Money to Make Money

The last thing on my mind when Real Estate on Nova Scotia’s South Shore (my magazine) lost 30% of it’s revenue last fall, was investing money. Anywhere.

In an economic climate where survival of small business is at stake, how should I plan my spending? We are in the middle of a recession, but as a business owner I have one step up on those that are employed by others… I am in control of my destiny. If I truly want to maintain a thriving business I needed to invest in my business. The saying “build it and they will come” is simply not true of business.

In business it is so important that you maintain a “leg up” on the competition. It surprises me that many people fail to grasp this concept. When you consider the revenue cost of losing customers, or the acquisition cost of replacing them, you can make a very strong return on investment case for the appropriate use of limited resources.

It was time to be proactive. And broaden the scope of the marketing services I offered my Realtors. As I considered that 84% of home buyers and 87% of first time buyers use the internet as an information resource during their search for a home (in the 25-44 age group this number jumped to 91%) I concluded, that a compelling use of virtual tour technology would keep visitors on their site, and would also keep them coming back.

I chose to invest and become a full service provider with RTV (Real Tour Vision). The largest full service virtual tour and property marketing network in the world. Simply put, they had the best virtual tour software, property marketing training and support.

By having a virtual tour, you are effectively demonstrating to your clients that you are not only at the top of your game, but you will serve them best by employing unique and “out of the box” solutions to meet their problems and most importantly, expectations and needs.

The competition is fierce, and so are you. Come out on top, every time – your clients don’t want to settle for less, why should you?

Virtual tours not only appeal to the local market, but to the international market as well. Increase your level of service, Supernova Studios virtual tours integrate easily into any website.

Order your Nova Scotia Virtual Tour Today.
www.supernovastudios.ca