As a Virtual Tour Business Owner, your first priority after developing your service line-up is to find the people that will make your business a success. Marketing your Virtual Tour Business is a huge task and Twitter can help with that.
Your small business should be using Twitter because:
Twitter lets you engage your customers.
Posting information about your services is the clear use. But Twitter also gives you another channel for listening to and finding out about your customers – what they like or dislike about your company, how they feel about your service, what suggestions they have for improvement, what their favorite products are and why… all kinds of tidbits that you can use to make your business more successful.
Twitter is a great networking tool.
Being on Twitter will give you opportunities to meet and talk to tons of people, some of whom you would never get the chance to talk to otherwise. Furthermore some of those people might be the very business contacts you’ve been seeking, people you want to do business for, or someone you might even want to hire.
Networking works well because you can be yourself rather than a sales agent. Share your enthusiasm for what you do and speak of your work as an extension of yourself rather than giving the ‘hard sell” which tends to turn people off quickly.
Twitter can help you refine your brand.
By participating on Twitter (communicating with others, not just spamming service advertisements) you can present and build the kind of image that attracts your potential customers, and refine your brand. (Don’t forget; communication is a two-way street.)
Twitter will allow you stay on top of the virtual tour industry.
Twitter lets you hear what other people are saying. By using Twitter’s search function you can find out what people are saying about a particular topic, enabling you to keep up with the current news about your company and the competition.
Twitter is a fast way to get your message out.
You can instantly let your potential and existing customers know your news, whether it’s an announcement or a new service (like TXT Connect), a special deal, or an upcoming event they may be interested in.
It looks good to be on Twitter.
Using Twitter is proof that your virtual tour business is participating in this whole social media thing and perceptibly a “with-it” kind of company that people might be interested in doing business with.
Everyone is doing it.
The guy who runs the gas station down the street. the local pesticide company, the bridal shop owner and lots of big companies, such as Sprint, HP, Gateway and Microsoft. Having your business on Twitter is the in thing to do. You can use various Twitter tools to make your business account easier to manage. Applications, such as TweetDeck, Twitterfeed, Twhirl, Seesimc and TrackThis can be used to manage business groups, get Twitter notifications, send draft tweets to all of your customers, track packages and/or backup all business communication from Twitter.
Twitter can provide your virtual tour business with another channel to inform and engage your existing and potential customers – and every opportunity to do that is worth exploring.
Mike & Joyce Thompson
Metro Detroit Virtual Tours
Order a virtual tour today!