Cold-calling Virtual Tour Sales at Open Houses

Increasing sales and breaking into a new market are challenging, however we were very pleased to sell two virtual tours on two consecutive weekends after making cold calls at Open Houses!

This first sale came when we arrived at an Open House and the Realtor was just happy to see anyone come through the door. I don’t know how well homes are moving in your area, but it is a bit dismal here. The Realtor was familiar with the product of virtual tours. We brought along an information packet and a virtual tour marketing CD with examples of our Northern Illinois virtual tours. We were telling her to “take a look at our work on our web site” when she suddenly asked how soon we could shoot the home she had for sale. We said we could do it right then.

The following week, flush from our success, we again went out to Open Houses. We approached one Realtor who was showing a home for a colleague and found her to be receptive. She was soon to be listing a condo for sale and wanted a virtual tour done. (She had been selling Real Estate in California before moving back to Illinois and knew the value of a virtual tour.)

As many Realtors are using their self-photographed slide shows, many are resistant to using a professional photographer. We emphasize our tours are a compliment to what they are currently using. We also explain how a directional tour lets someone experience how the floor plan flows in a home. They quickly find that our virtual tour is far superior to what they had originally been using.

We know the value of RTV 360 virtual tours first hand. We became part of RTV because of the experience we had with their service while we were selling our own home. While researching virtual tours on line, we thought RTV had the best product to offer hands-down. Mike Willett, another RTV provider from a neighboring community, filmed our home and was instrumental in our association with RTV. He has proven to be an invaluable mentor.

Thanks in part to the marketing power of the RTV virtual tour, our home has sold. We are moving to Mississippi and we will be offering RTV virtual tours and fulfilling a marketing need in the area as a virtual tour provider.

Jean Jordan
SeeItSellStudios
Northern Illinois Virtual Tours
www.SeeItSellStudios.com

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