In 2006 a survey was completed by the NAR* that found that 77% of all home buyers felt the internet was their top choice for finding information and 71% said the yard sign was a top source of information.
With this in mind, on February 25, 2008, Insight 360 Tours launched its newest marketing solution, using a single property website with Panorider. This powerful combination, which I call the Insight ImageRider, combines the power of and demand for online information via the Internet, with the effectiveness and drive-by exposure of the traditional yard sign.
The ImageRider is a custom sign rider attached to your listing sign. It contains a unique web address for the property along with a full color panoramic image from inside the home. The website address is the same as the property address so it is easy to remember for prospective buyers and neighbors.
This website contains your full interactive virtual tour with enhanced listing features including: integrated Panoramic and Still Photos with Interactive HotSpot navigation, City and School links, Maps, Satellite View and Driving Directions, Mortgage Calculator, MLS Number and Property Information, Customized Tour Window including Agent Photo, Email and Website Link and Phone Number, as well as Optional Music, Floor Plans and Brochures.
Since February, the single property website and Panorider have been purchased for several of my virtual tours and the results are astounding! While Realtor.com is still a top contender for listing exposure, the single property website is a very close second.
In some instances the single property website actually surpasses the exposure generated by Realtor.com by more than 3 times, receiving 173 hits in comparison to 47 via Realtor.com!
If you are a Realtor®, you are probably always looking for that edge over your competition; however, you are only interested in marketing that works! Let Insight 360 Tours help you achieve your marketing goals; call us today!
*National Association of Realtors® Home Buyer and Seller Survey 2006