I just started my Tampa virtual tour company about 2 years ago. Last year I cleared about two hundred and fifty virtual tours and this year is shaping up to be even better. Here is how I grew my virtual tour business and spent little to no money at all.
When I first got started in this I went all out and had some fancy flyers and high quality business cards printed. I spent quite a bit on those items as well as getting my website up and running. I knew image was everything on the web, in print and most of all…in person.
I want around to all of the local real estate offices, handed out business cards and flyers and introduced myself in person. That is really where it all began. I got a few orders from that campaign then I refined my process and stared the routine all over again.
After my second pass I realized that being a one person operation I was soon shooting virtual tours and did not have time for all of the sales anymore so I sat down and began working out a way to put my business on autopilot.
I already knew that most of my new business was coming from referrals. People loved my product, my deliver, prices and level of service so they naturally talked about me to other people. That’s when I decided to take that simple fact and make it work faster and faster for me…even while I was out in the field shooting virtual tours.
I immediately stopped printing the expensive flyers and dropped down to marketing with just the website and a nicer business card with an attractive panorama printed on it. To get the ball rolling I implemented a few basics that I had learned along the way and then simply amplified them. I was now ready to make word of mouth my primary form of advertising!
I had made it a habit to follow up with my customers weekly after each shoot that I did for them to make sure everything was in order. On this call I began asking for a referral. “Do you know anyone else in your office that may need a virtual tour?” “Have you visited any homes recently that do not have a virtual tour but could really use one?” Questions like these did not always “Pan Out” but on many occasions they did and I started landing more deals using less money and less time overall.
Next during my 360 virtual tour photo shoots I made sure to give my customers some extra business cards and told them that every new agent they sent off to me who gave me at least two virtual tour orders I would give them a free virtual tour in exchange for the referrals. That free single virtual tour that I gave away was well worth the twenty or thirty virtual tours that I would get from that new customer over the next year or two. After handing out my business cards to agents for a few months some of them actually started asking me for more cards from time to time. Why wouldn’t they? They were getting free virtual tours for simply handing out my cards to their peers and talking about my services from time to time.
Next I implemented a “Constant Contact” program into my business. (From one of the Ask Jack columns in an old RTV newsletter). My constant contact approach here meant that if I had not heard from a particular customer in three to four weeks I would call then and ask them how things were going. If they had placed a CD order with me I would drop those off at their office in person. Yes that’s right…I stopped mailing out my CD’s. It takes a bit more time to do the drop but it gets the gate keepers familiar with you at the front end of the office and it creates an amazing opportunity for you to meet the key players in the office. The more they see you around the better so long as you don’t become a distraction. The key to a successful drop off is to get in, make the delivery and get along your way. Keep in mind they are typically very busy but the fact that you hand deliver your goods shows a lot and will stay with them.
Finally I made a big focus on making my tour production as fast as I possibly could without sacrificing the quality. Turnaround time is key especially when other national companies take weeks to deliver the virtual tours. They all will remember you and talk about you more if you have fast turn around time.
Well everyone out there, I hope some of my ideas help you out and I wish you all the best.
Tampa Virtual Tours
Order a Virtual Tour – 813-774-8605