The National Association of REALTORS® releases its annual Profile of Home Buyers and Sellers every year at the annual conference. This profile tells virtual tour business owners and real estate agents who today’s home buyers and sellers are, the role of the internet in the sales process, what buyers want to see in the home search process, what sellers want to see included in their marketing plans, and what marketing ‘works’ in the real estate industry.
According to the 2007 profile, for the first time ever the Internet has now TIED with the real estate agent as an information resource used in the home search process (84%). Also, according to the 2007 technology survey, by the Center for technology of the National Assn. of REALTORS® 65% of agents now have their own web sites.
If you truly take a moment to analyze the trends and what they are telling us, it is easy to see that the real estate industry has become heavily dependent on the use of the internet in nearly every phase of the home buying/selling process. Now, more than ever, is the time to employ the use of virtual tours in your marketing strategy!
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Baltimore-Washington Virtual Tour Company