All Virtual Tours are Not Created Equal

With over 84% of home buyers shopping online, internet marketing has become essential to selling real estate in the Shreveport and Bossier City area. Home buyers are demanding quick, digestible information at their fingertips. If this information is not there for the buyer to see, then the home is getting overlooked. In the frenzy to acquired these shoppers’ attention, virtual tours have become indispensable. The buyers and sellers in today’s market are demanding virtual tours, for many reasons, but foremost because virtual tours are a quick source of a large quantity of information. In competing for these buyers’ attention (and phone calls) it is important to consider what is being placed in front of them.

The term “virtual tour” is a murky one. It seems to include everything from pictures on the internet to slide shows to 360 virtual tours. The real estate agent who is willing to go the extra mile and put a quality product in front of the market is the one people remember. In looking for a quality virtual tour there are several things to consider.

Pictures of a home placed online are important, but do not constitute a virtual tour. The purpose of the virtual tour is to provide the viewer with additional information about the home and to actively engage them in the listing.

The phrase “a picture is worth a thousand words” rings very true here. It is essential that the virtual tour have high quality, viewable photographs that encourage rather than discourage the viewer. The virtual tour needs to be 360 if the viewer is to obtain real information about the room and the layout of the home. Still shots can’t tell the viewer what’s behind them, only a 360 panoramic photo can do that. Engaging the buyer in actively touring the real estate listing keeps them on the listing longer and provides them the information they are seeking. It is this kind of interaction that generates high interest leads for the listing agent.

In order to set a real estate listing apart from every other listing in the Shreveport / Bossier City area, Ark-La-Tex Virtual Tours offers add-ons to customize their 360 interactive virtual tours. Additions such as narrative audio or scene specific text will engage the viewer further and provide a memorable impression for the seller. An impression that says, “I go the extra mile for my client”.

Lastly, Ark-La-Tex Virtual Tours aides in virtual tour syndication. Internet marketing is the key to exposure of the virtual tour and the listing. Without exposure, the virtual tour is not doing its job. And if the virtual home tour is not working on behalf of the listing real estate agent, then it is time to reconsider your tours. A virtual tour which just sits on the listing and collects dust is ineffective, but that is another blog…

Rebecca Bolda
Ark-La-Tex Virtual Tours
Shreveport Virtual Tour Company
Order a virtual tour – 318-572-1779