The “Secrets of Blogging” webinar really got me interested in the Real Tour Vision RPM marketing system. There was a lot of great information in that meeting. I’ve been wary of RPM because of the price and I couldn’t justify paying for it when I never really had a chance to look over the paid material. At the blogging webinar we went over some of the materials in the new RTV / RPM site. Well I went ahead and purchased the 3 month subscription to RPM and went in that night to look at the materials. I mostly downloaded the things that I felt would be most useful to me immediately, such as the PowerPoint Presentations, the Residential Info Pack and some Flyers. In my opinion RPM seems a bit expensive since you can download all they have in one day, but they assure me updates are coming out often.

I was very impressed with the presentation of all of the material I downloaded. It really does make your marketing more “turn-key” because they have put in the research, time, and effort producing quality marketing materials that sell. I could tell right up front that the materials saved me a ton of time and money.

The materials can be customized to fit your needs. For example, the PowerPoint Presentation “The Advantage” has a lot of great information in it, and really gets the message across and sells well. It’s also in PowerPoint, which makes it very easy to customize. To customize it, I went into Photoshop and added my pricing and customized the look of some of the graphics. I also removed the RTV logos because my customers get confused seeing 2 company names all over everything I do. I will later customize the voice over to my own script.

Once the PowerPoint Presentation was to my liking I remembered that PowerPoint doesn’t have a lot of distribution options. It’s great for giving presentations in person, on your own computer, but it doesn’t distribute well to the web, via email, and even the burn to CD option can create confusion to the end user.

So I started exploring other options…wouldn’t it be great if this presentation was in Flash so I could put it on my website as well as send it out in next month’s Email Newsletter? Flash is also a much smaller file size while retaining higher quality. So I did some research…come to find out, it is possible to turn your PowerPoint into Flash. I found several software packages that do it for you! I did a demo of about 5 different PowerPoint to Flash conversion programs, and only 1 worked for me (I use Vista and Office 07). In fact, within 5 min or less of downloading the software, I was able to have a high quality customized flash presentation on my website. You can view it right now by going to www.tallytours.com and clicking on “The Tally Tours Advantage” at the top of the page. The software was $200 to buy, a little pricey, but it works smoothly right from within PowerPoint (so there’s no need for importing / exporting files) and a free demo is available on their website (www.flashspring.com).

Myles Lasco
Tally Tours