I recently took an extra step to help a new real estate client. An agent heard me speak at local real estate office in Lancaster, PA. He decided to try a virtual tour on a property that has been on the market awhile – it’s an older home, priced quite reasonably at $215K. Perhaps a lower priced property than most real estate agents order a virtual tour for in my market, but nevertheless I built a virtual tour for this 4 bedroom, 3 bath single home.

When I was finished and delivered the real estate virtual tour, I asked my new client/agent if he would like me to put a small ad on Craigslist for him. He immediately said, “yes.”. So I created a simple ad and placed one of our new “spinning” 360 Take the Virtual Tour buttons in the Craigslist ad.

That was Friday afternoon around 3. Within 48 hours, there were 83 hits to the virtual tour (the new traffic counter/stats report made it easy to see the results). I sent an email to my new client, and told him to look at the stats.

He was ecstatic! He said more people, via the virtual tour, had actually looked at the property than all the open houses he held. He also said that he expected an offer to be made on the property. That little button attracted people to the virtual tour. Creating the link for my client was just a simple HTML command.

As I write this blog entry, I see the results are currently 183 hits – of which 158 are direct from Craigslist. Not bad for a tiny ad with a spinning virtual tour button in a small, one county market here in the Amish country of southeast Pennsylvania.

GEORGE SHELDON
Berks County Pennsylvania Virtual Tour Company
www.virtualtourscompany.com
Order a Virtual Tour – 717-293-1718