NBC’s Today Show quickly caught thousands of viewers’ attention Friday morning when they promised to let them in on facts that real estate agents haven’t told them. I abruptly stopped what I was working on and tuned in myself. They promised to give tips to homeowners for selling their houses.
With the power of the internet and the cutting edge technology that our virtual tours and 2D and 3D floor plans have to offer, I just knew that the virtual tour field as a whole would have to be discussed. I was right – we were the second mentioned!
They introduced an expert from a data collection agency whose information was produced using actual facts, rather than the just opinions. Facts are facts…and after compiling research here is what we can learn:
Don’t overprice the house, you don’t want to have to reduce it later. By reducing the price, you are giving buyers the leverage to bargain price with you, resulting in back and forth offers and usually resulting in a lower price than you were anticipating.
Be Web Savvy! 72% of people are finding their homes online. Use photographs and virtual home tours to grab online viewers’ attention. Look at the price range filters and always go under the threshold of the higher bracket. That way, when viewers put in their search parameters, the listing won’t be left out over a dollar.
Most of us have overheard agents discussing when the best day to list a home is. Many feel in the commercial market, it is on a Monday, for the residential market, it is on a Thursday. In all actuality, the facts are reporting that the best day to debut all property is on a Friday. 7-8% more people look on Fridays than any other day!
List on Craigslist.org. Many agents don’t take the time to list on Craigslist, when 7-12% of people are looking on Craigslist.org rather that the brokerage sites. This is a large percentage of people who use Craigslist daily, as if they were reading the local newspaper. For commercial agents, Craigslist.org is critical. Many people look all over the country for investment properties or businesses. The internet allows them the flexibility to see properties nationwide.
The last fact that the press was eager to share with homeowners is that they need to search for foreclosures in their area. If there is a foreclosure nearby, then they should wait to list.
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