Well, it finally happened, I was able to implement a 360 virtual tour strategy I have been thinking about for about a year now. Specifically, I wanted to have tours that related and linked to one another. Affectively, I wanted them to leverage the other. I finally did this recently with a Realtor client, and this is that story…

So I spoke with Ethel Skenderis, a local Realtor from Long and Foster, about an upcoming property she was putting on the market. This was the fourth condo in the same building she was selling in the past year (she is the Queen of condos in King Farm, Rockville, Maryland). But this time Ethel said she wanted to do something different. She wanted to include the pool, club house and the neighborhood sign in the tour. As a suggestion, I offered that we could do a whole separate tour just of the King Farm neighborhood. Then, on all listings in the future we could include this tour at no additional cost. She loved the idea! So we went ahead and added a second Basic Tour to her order and even secured a single property website URL for it:

The neighborhood tour was linked right off the condo virtual tour as a separate hot spot that launches a separate window. This is one of the unique features of the Real Tour Vision software – not only can you link hot spots to other scenes in the tour, but also to external URLS as well.

Now, while I was making my way through the neighborhood taking photos and panoramic scenes of the clubhouse, pool, playgrounds, picnic area, ball fields and shopping, I stopped into one of the stores I had been in before. Specifically, Elaj Aveda Day Spa where I have massages and my wife has pedicures. I was in luck that day as the owner happened to be up front when I went in. She saw my equipment in hand and we started to talk. I asked if she had thought about doing a tour of the spa for her website. She said she had actually considered that. After a brief conversation in the store front, we headed back to the office. In half an hour we had arranged a deal to do a tour of the Spa right then and there. Part of what sold the deal was not just linking to the Spa website, but also linking the tour to this great neighborhood tour I just did. Oh, and that tour is also linked to the condo I just did so prospective buyers for the neighborhood can also see the tour of the Spa!

So you can see how I turned a simple condo tour into 3 virtual tour deals on the same day. Each tour benefits the client separately and as whole with a path of nested tours. I can also now go to other shops in the King Farm Village Center and offer them a similar service for their shops. Similarly the Apartment complex in the community could also offer this on their website as well. The possibilities of interlinking these tours is really only limited to the openness of the businesses around.

Remember, you can always start with the condo tour and work your way to the others by way of Hot Spots.

BakerB Solutions provides Real Estate Virtual Tours for homes, communities and businesses in and around King Farm, Rockville, Maryland (MD). If you would like to order an Interactive Virtual Tour for any property in the Washington, DC Metro Area, please visit our website at www.bakerb.com.

Alex Saenger
Baker B Solutions
King Farm Virtual Tour Company
www.bakerb.com
Order a virtual tour 301.424.8272