Virtual Tours and Real Estate Marketing

Today people are so busy that they don’t have time to do anything. Between job, volunteer, and home responsibilities, people have limited time to complete even the smallest of tasks. From bill management to real estate searches, everything they do is done online. In fact, the Real Estate profession is coming into its own when it comes to 360 virtual tours.

Marketing real estate is not an easy job, especially when people are trying to juggle personal and professional responsibilities in the shadow of having to move. Just ten years ago, the only ‘shopping’ options for those in the market for a new home were limited to a review of still pictures of houses with limited written descriptions, followed by actual visits to dozens of properties. Having an interactive virtual tour in your marketing strategy brings a whole new level to the industry.

Look at your local competition’s marketing strategy. Do they consistently offer virtual tours for all of their listings? If more real estate companies provided virtual tours of homes for sale, then they would increase their sales exponentially. The use of virtual tours not only helps potential buyers narrow down the homes they want to see but it also helps to free up the real estate agent’s time. Agents can use virtual tours not only as lead generators for future listings, but also to weed out people who are not interested in some homes that the agent may have otherwise spent time introducing them to in person. Potential buyers have 24 hour access to all of the agent’s listings and when they finally call the real estate agent, they have a list of the houses they want to see up close. Less showings? Yes. More productive time management? Definitely.

Cheryl Waller
TreasureCoastSolutions.com
Treasure Coast Virtual Tours