More 360 Virtual Tours Please

When it comes to Virtual Tours or even the Internet, less is never more. Think about the last time you visited a website. Were you satisfied finding out that a company you never heard of says they carry the product you are searching for with no additional information or you see a page with just a single picture of a product and a basic, introductory type description.

If you are like me you were hoping to find more information such as product specs, additional views, compatibility with other products, performance, capabilities, etc. Not happy with the limited information you were given, you began looking else where. We want visuals and imaging to feed our imagination and satisfy curiosity. Buyers are seeking to find as much information as possible, instantly. 360 Virtual Tours have the same purpose as a website, they provide information. Since buyers are looking to find as much information about a potential home as they possibly can, the tour needs to provide it. Every panorama and every still picture highlights a part of the home giving the buyer another reason to continue to consider this home.

Ben Knorr
Real Tour Vision Lens Engineer