Virtual Tours Sell Homes — A Real Estate Agent’s Story

A Professional Realtor Knows that virtual tours do sell homes! I have a specific market area that I work as a professional Realtor and know my marketing area. I use several methods to locate homeowners that are looking to list their homes for sale. The high tech methods include a personal web site of No Stunts Realtor, mini CD’s advertising my services with old fashion techniques of direct mail, and networking to make personal contact. Real Tour Vision plays a role in the high tech and old fashion marketing methods that I use. Real Tour Vision virtual tour software and hosting allows me to show case my listings to potential clients selling their homes and the buyers looking for a home. Using sample and real tours on a CD that I hand out is a real plus setting me apart from other agents.

I became of full service provider for Real Tour Vision in order to service my clients at a lower cost in the long run from hiring someone else to make the tours. My background in photography, marketing and sales has made this an easy transition. I transformed my marketing company to a Real Tour Vision provider when I realized that offering virtual tours to the business community and other Realtors I work with would become a profit center while still working as a full time Realtor servicing my clients.

The current market for real estate has many doom and gloom prophets on the Internet, print media, and even within the real estate community. Let me share a story with you that show the power of professional marketing. Marketing is not selling, sales people do the selling, and marketing alerts prospects to the best of a product and entices them to contact the sales person.

I posted a tour on Real Tour Vision just prior to April 1, 2007 (the actual active listing date) and received 72 hits, 59 MLS hits and 8 fliers downloaded by April 27. Seven agents also visited Best Web Tour my Real Tour marketing website from the tour affiliate link. For a new home on the market this is a very good response as compared to what I see and hear in the local market. The marketing with the center point being a virtual tour brought in three times the amount of prospects to the open house and twice the number of agents showing the home, as compared to the normal market in the area.

You may have guessed it; the home is now in a pending sale status. Details of the pending sale cannot be given at this time, but further details when released can be found at 728 Clearview. I also have an additional site with a Real Tour Vision virtual tour at 7022 Flossmoor for your viewing pleasure and anyone looking for a home on a golf course.

When I hear agents say that virtual tours do not work, that they show things that should not be seen, and the dollars spent does not bring in prospects, I just have an internal laugh. My personal, professional and marketing experience tells me different! Homes on the market with a virtual tour will get additional traffic and it is up to the “sales” person to make the sale.

Stay tuned, as I will make additional posts of successful marketing using virtual tours in the current real estate market.

Contact Steve Knievel the “No Stunts Realtor” and owner of Best Web Tour