NAR Survey Shows Demand for More Technology

The results are in and the spending dollars are up!!! You will find this recent survey from the NAR very interesting. Real Tour Vision’s mission always has been to provide our virtual tour provider network with the greatest and most cutting edge technology. As the need for real estate technology continues to rise Real Tour Vision will strive to stay ahead of the curve and fulfill the growing demand.

RISMEDIA, May 14, 2007-Realtors(R) invest heavily in technology with more than half of brokers, sales agents, associate brokers and managers saying they spent more than $1,000 last year, according to a new survey by the National Association of Realtors.

The 2007 Realtor Technology Survey, conducted by NAR’s Center for Realtor Technology, also found that 25 percent of respondents spent more than $2,000 on technology in 2006. In addition, approximately two-thirds of those surveyed have a real estate business Web site, and a quarter spends more than $1,000 annually to maintain their site. Nearly all of these sites — 93 percent — provide listing search capabilities. Other than their own Web site, the most popular sites for Realtors to display their listings include the local MLS, their broker’s Web site and Realtor.com.

“Realtors have invested a lot of time and millions of dollars in building and improving real estate technology, and the demand for additional technology is high,” said Mark Lesswing, NAR senior vice president and chief technology officer. “While eight in 10 Realtors think the current technology supplied by their broker is valuable, two-thirds would like their broker to expand the amount of technology offered. Eighty-four percent of those surveyed were also interested in augmenting the technology and services offered by their Multiple Listing Service.”

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