Remember when pricing your virtual tours, beating your competitors (if not a limited time special) may not be in your company’s best interest. Does it attract clients who want a quality product? Or, will it attract clients looking for the lowest price? If the latter, then realize you will not be attracting a long-term, repeat customer because they will always go for the lowest price. As John Ruskin said, “The bitterness of poor quality lingers long after the sweetness of low price is forgotten.” We have a good product, and long-term, repeat clients will pay for a good product.
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