Blog Tag: real estate virtual tours

Are Real Estate Virtual Tours Still Effective?

Just as with every marketing tool, opinions on the effectiveness of real estate virtual tours are divided. While some believe that a great virtual tour still does more to attract potential buyers and increase visibility for a listing than more traditional real estate marketing strategies, others suspect the virtual tour has started to lose ground with property buyers.

Opponents of real estate virtual tours often claim they’re a waste of time, and that good quality photos of a property will work just as well—and further, it all gets lost in the sea of digital noise that the Internet has become, anyway. The demise of the real estate virtual tour has been argued across blogs and forums frequently, with no real conclusions drawn.

The good news is that virtual tours do remain powerful marketing tools for real estate. In fact, the virtual tour format is more suited to the current audience than ever.

Real estate virtual tours: Effectiveness by the numbers

Several studies have compiled statistics on the popularity and effectiveness of virtual tours, and the results are encouraging. A few examples include:

•    More than 50% of adult Internet users depend on virtual tours for research on a regular basis, according to a Clickz Stats study

•    84% of first-time home buyers and 79% of repeat buyers search for a home on the Internet, according to a National Association of Realtors (NAR) study

•    Realtor.com statistics report that listings with virtual tours receive 87% more views than listings without tours (including those with still photos alone), and that 54% of buyers who use the site will not look at properties that don’t include virtual tours

Virtual tours make a property stand out among online listings. Home buyers, especially those relocating a considerable distance, prefer the convenience of an available virtual tour that allows them to experience a property without making extra visits—and in many cases, prompts them to schedule a showing.

Tips for successful virtual tours

The effectiveness of a real estate virtual tour depends largely on the quality of the tour itself. Stunning, high definition virtual tours that offer great images and video of the property, along with additional details such as floor plans, MLS data, and links to further resources, provide an immersive experience for property buyers. Great virtual tours will engage viewers further with features like background music, narration, 360-degree interactive panoramic images, and more.

RTV’s powerful virtual tour software makes it easy to create these fully featured virtual tours for your real estate property. Use still images, HD panoramic images, and even full motion video in your productions.  Have it your way, as they say!!

 Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687 


Are Real Estate Virtual Tours Still Effective?

Just as with every marketing tool, opinions on the effectiveness of real estate virtual tours are divided. While some believe that a great virtual tour still does more to attract potential buyers and increase visibility for a listing than more traditional real estate marketing strategies, others suspect the virtual tour has started to lose ground with property buyers.

Opponents of real estate virtual tours often claim they’re a waste of time, and that good quality photos of a property will work just as well—and further, it all gets lost in the sea of digital noise that the Internet has become, anyway. The demise of the real estate virtual tour has been argued across blogs and forums frequently, with no real conclusions drawn.

The good news is that virtual tours do remain powerful marketing tools for real estate. In fact, the virtual tour format is more suited to the current audience than ever.

Real estate virtual tours: Effectiveness by the numbers

Several studies have compiled statistics on the popularity and effectiveness of virtual tours, and the results are encouraging. A few examples include:

•    More than 50% of adult Internet users depend on virtual tours for research on a regular basis, according to a Clickz Stats study

•    84% of first-time home buyers and 79% of repeat buyers search for a home on the Internet, according to a National Association of Realtors (NAR) study

•    Realtor.com statistics report that listings with virtual tours receive 87% more views than listings without tours (including those with still photos alone), and that 54% of buyers who use the site will not look at properties that don’t include virtual tours

Virtual tours make a property stand out among online listings. Home buyers, especially those relocating a considerable distance, prefer the convenience of an available virtual tour that allows them to experience a property without making extra visits—and in many cases, prompts them to schedule a showing.

Tips for successful virtual tours

The effectiveness of a real estate virtual tour depends largely on the quality of the tour itself. Stunning, high definition virtual tours that offer great images and video of the property, along with additional details such as floor plans, MLS data, and links to further resources, provide an immersive experience for property buyers. Great virtual tours will engage viewers further with features like background music, narration, 360-degree interactive panoramic images, and more.

RTV’s powerful virtual tour software makes it easy to create these fully featured virtual tours for your real estate property. Use still images, HD panoramic images, and even full motion video in your productions.  Have it your way, as they say!!

 Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687 


Get a Virtual Tour of your Real Estate Office!

Many real estate professionals love the additional visibility and customer engagement that detailed and stunning virtual tours can bring to their listings. But what about creating a virtual tour for your real estate office? You may not have considered this option, but there are several advantages to letting potential customers tour your real estate office online.

Help your customers feel comfortable
Many home buyers and other real estate customers, particularly first time buyers, are apprehensive about going into a real estate office. They might think they’ll be pushed toward a hard sell, or that they could get taken advantage of if they don’t know much about how real estate buying works.

A virtual tour can introduce potential customers to your office environment, and reassure them that they have nothing to fear. You can showcase your main office or reception area, as well as any agents’ offices, and even feature interviews with your agency staff members. This puts customers at ease and helps them feel like they know you before you ever meet.

Show off your tech savvy
There’s no escaping the fact that real estate involves paperwork. For this reason, some home buyers believe real estate offices haven’t entered the digital age yet, and they’re reluctant to deal with a more “traditional” setting.

Having a virtual tour of your real estate office shows that your agency is keeping up with the latest in technology. Any RTV virtual tour provider can even use their virtual tour software with an integrated area map that can include links to your various online listings. The possibilities are endless with your office virtual tour.

Preparing for your real estate office virtual tour
With any virtual tour for a property, you’ll want your real estate office looking great for photographing and filming. Use the same home staging tips you’d employ for your properties to set up your real estate office for a successful virtual tour.

Of course, you’ll want to show potential customers all of your main areas and individual offices. You can also offer “behind the scenes” looks at your working areas, include photos or footage of the surrounding community, and much more.

Virtual tours are a great way to bring more customers in to your real estate office, whether they’re buying or selling a property. If you’re interested in having a virtual tour created for your office, contact RTV today to learn more about our services and we’ll connect you with your local virtual tour provider. 

RTV, Inc
National Virtual Tour Service
www.realtourvision.com
Order a Virtual Tour – 866-947-8687
 


Mistakes to Avoid When Creating Virtual Tours

Whether you’re creating real estate virtual tours to entice buyers to your properties, or putting together a virtual tour for your business that will boost your online marketing and bring more customers in, you want your facility or property to look great on any screen. That’s why it’s important to get your virtual tour right the first time.

Avoid these common mistakes in creating a virtual tour, so you’ll end up with a visually stunning finished product that showcases the best of your property, and attracts more buyers and customers.

Mistake #1: Using your phone’s camera
It’s true that smartphone cameras have come a long way in terms of image quality. However, taking a professional-looking shot with a smartphone is difficult, if not impossible, for a few reasons. Most smartphone cameras don’t have a zoom feature, and it’s tricky to hold the “camera” still and at the right angle.For best results, you should use a high quality digital camera, and accessories such as a tripod and a panoramic tripod head attachment.

Mistake #2: Photographing “as-is”
Even if your business or property is clean and tidy, it’s important to realize that the camera easily picks up on—and often magnifies—dirt, stains, and other imperfections. Prior to shooting your virtual tour, take things from clean to immaculate with a fresh scrub, dust, and stain removal.

Mistake #3: Using too much (or not enough) natural light
A little bit of natural light can make a room look stunning—but too much will distort or swallow your photos. Incandescent lighting for a virtual tour is ideal, but the harsh glare of florescent light makes for poorly colored, washed out images.

When photographing a room where incandescent lights are not available, take the shots on a sunny day, at a time when the sun is not shining directly through the windows. Leave any florescent lights off, and use blinds or curtains to adjust for the best amount of natural light.

Mistake #4: Not taking test photos
With a digital camera, it doesn’t cost anything to snap extra shots. Take several test photos of a room to see how it looks through the camera lens—including the lighting, potential grime, and furniture arrangement. Then make any necessary adjustments before taking the final pictures.

Mistake #5: Incorrect use of panoramic shots
While some 360 panoramas can bring a lot to a virtual tour, in some cases it’s better to stick with straight images. Smaller rooms can appear distorted and disproportionate in panoramic shots—save them for large rooms and exterior photographs.

Mistake #6: Creating an image-only virtual tour
One of the greatest advantages of a virtual tour is the ability to combine high quality images with other media, such as text descriptions, narration, music, and full motion HD video. An interactive, multi-media virtual tour will perform better with your prospective buyers or customers than an image-only presentation. Take advantage of additional tools and features to help your virtual tours truly stand out.

Mistake #7: Relying on DIY techniques or poor quality virtual tour software
Often, a low-quality virtual tour can do more harm than good. Potential customers or buyers may be turned off by grainy, poorly shot images and a “homemade” presentation. However, a quality virtual tour made with professional tools such as RTV FusionMax 3 or Fusion HD+ will help you market your properties or your business across multiple channels with stunning, interactive virtual tours.

Contact RTV today to learn more about our powerful virtual tour software and professional photography services so we can create one for you.

Sincerely,

Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687


How to Promote Your VT Business Through Real Estate Agents

Joining RTV virtual tour company has been a great experience the past 8 months.  When I am not busy providing virtual tours to my customers, I work on educating myself with all the marketing materials and extended education classes that are provided through RTV’s marketing portal, Rock Pointe Marketing.   One can never stop learning.  Every day, one should learn something new.

I remember when I did my first virtual tour, it took me almost 10 hours!!! Taking the pictures of the property, editing the pictures late into the night, stitching all of the 360 panoramas.  That alone took me 2-3 hours. I am a lot faster now and can complete a virtual tour production in about an hour and a half. I’m growing my virtual tour business and always trying to gain new leads.

One of the best lead generators, that Accents Virtual Tours, a Peachtree City virtual tour company participates in, is attending open houses with agents.  When I provide a 360 tour for an agent, I will provide a gift card for a drawing for the agent’s open house.  I will also set up a computer, or download their virtual tour on a DVD or CD to be played during the open house on a large TV screen. 

I participate in helping the agent serve food or other help that they need.  One of the best ways to get realtors to an open house is to offer free food and a raffle. This is a great opportunity to meet new Agents and Brokers from other companies as they come to see a house that is listed to view for their potential clients.  In any market, you can never have too many eyes on a home.  An open house may have 8-25 different agents from other real estate brokerages come through in a two-four hour period. 

This could be a door opener for many reasons:
•     You might have called or sent information to a prospective agent but you never got a response.
•     You are on site and can give your virtual tour company information and business card to a new prospect.
•    You have your interactive HD virtual tour running that you created, which can be a wow factor to the agent that has never experienced an interactive virtual tour before.

Accents Virtual Tours has great success with this lead generator.  If you can capture one agent from a new Realtor or Broker, word of mouth is the best way to promote your virtual tour business and service.  They will refer you to others, and your virtual tour business will grow.

Teaming up with RTV has been an excellent choice in my career.  The tools are all there.  To grow a real estate photography and virtual tour business, you have to take the time to learn and go through the trial and errors.  Success isn’t made over night.  As long as you keep learning, and think outside of the box, you and your company will grow. 

Good luck with your future endeavors!!  Go RTV!

Brenda Stewart – Designer/Creator
Accents Virtual Tours.com
Peachtree City Virtual Tours
www.accentsvirtualtours.com
Order a virtual tour today – 678-481-7274