Blog Tag: Marketing

RTV Welcomes Darryl Stringer of The Real Estate Photography System On October 25, 2016

Real Estate Photography System

Having great photography is important, and you should be working on improving your image quality all the time, but that’s not the only thing that determines whether or not you will have a great business.

In fact, two of the biggest impacts upon your success as a real estate photographer are pricing and marketing.

On Tuesday October 25th we will be joined by Darryl Stringer, an 18 year veteran of real estate and architectural photography (and creator and founder of The Real Estate Photography System), who will be making a presentation called “Pricing and Marketing Essentials For Your Business.”

During this webinar you’ll learn:
– Four reasons not to compete on price – after all, you don’t want to win the race to the bottom
– How to calculate your fees so you know you’re charging enough for your services and reaching your daily targets, and how a small price rise can make a big difference
– The difference between being busy and being profitable
– The one big idea you can learn from Olympic athletes
– How to charge more for your photography
– Objective criteria that you can use so you know when you should, and should not, be outsourcing your photo editing
– What all photographers should aim for when it comes to promoting their business
– Five marketing ideas that will help you get more clients
– How to transform your business into a profit making machine

You’ll also be provided with multiple PDF worksheets to download, so this will be a very practical session, and something you definitely don’t want to miss.

RTV is very excited to welcome Darryl to the Through The Lens Microphone and hope that you can join us.

Click here to register

If you are a real estate photographer and haven’t tried our virtual tour software, we highly suggest you give it a try. You can start your free no obligation trial here.


New From RPM – Pro Photos VS Amatuer

Professional Photography Marketing PieceAs a professional photographer and virtual tour provider you know the value of photography. Even Realtor.com in recent years has published articles clearly showing statistics proving that professionally photographed homes sell quicker and for more money. The issue photographers face far too often is that unless agents and homeowners see professional  and amateur photos side by side, they don’t understand the difference. Many agents are under the impression that their cell phones and low cost point and shoot cameras are just as good as a professional camera in the hands of a professional photographer. It is up you the business owner, entrepreneur and professional photographer to convince them otherwise. The ability to effectively prove this point to multiple customers is too often the difference between a successful real estate photography business and a hobby that trickles in money here and there.

This month’s new RPM marketing piece addresses this issue head on With clear examples of professional quality photos and armature cell phone quality photos on the same piece, realtors will be able to see the difference and gain a new respect for the value that your photography service provides.

This marketing piece, available to RockPointe Marketing subscribers, is a printable, high-resolution double sided piece with examples of amateur and professional photos taken of the same property. It is presented in a Photoshop file allowing for complete customization to match your business’ colors and branding. This piece uses proper 1/8th inch bleed areas to allow printing to the edges, for a more professional looking flier.

If you are not currently a RockPointe Marketing member and would like to learn more please visit http://rockpointemarketing.com/ . As a paid subscriber you will have access to tons of useful information including many webinars covering a multitude of topics, customizable marketing pieces and much more.

Visit www.RockPointeMarketing.com today to watch past webinars and download this new piece!

Thanks for your support!

 

Sincerely,

 

Team RTV

Virtual Tours & Property Marketing Tools

Order a virtual tour today – 866-947-8687


New From RTV Marketing – 2014 Fact Sheet

This month we wanted to give our virtual tour providers a well laid out marketing piece that packs a powerful punch with updated statistics for 2014.  Geared towards the real estate industry, our 2014 Fact Sheet is the PERFECT piece to print or email your virtual tour customers and customers to be. 

The marketing piece stresses the need for professional photography and backs it up with studies, market trends, and hard hitting facts.  This is a MUST piece to get out now before Spring hits.  We recommend that you also get some printed up too and use during your real estate office whistle stops.

Remember that when you stop marketing you’re leaving your company vulnerable to attack from your competitors.  Login to http://www.RockPointeMarketing.com right now to snag this powerful double sided flyer.

Go out there and knock it out of the park RTV!  See you all on our next talk show and of course at the 2014 RTV Virtual Tour Provider Convention!!

You’ll need to use Microsoft Publisher to customize the 2014 Fact Sheet and brand it to your company. 

Sincerely,

Team RTV

Real Tour Vision
National Virtual Tour Service
www.realtourvision.com
Order a Virtual Tour – 866-947-8687


The Importance of Continual Marketing

I wanted to take a minute to talk to everyone on this beautiful Friday morning about the extreme importance of continual marketing as we go forward with the launch of our new RealTour Fusion virtual tour software system. By now so many of you have seen just how much the Fusion system has to offer and how we are integrating the system itself to be used as a great marketing tool. With powerful items now just a click away such as integrated flyers, exposure engine, video ripper, the gyro enabled mobile tour, and more we’re giving you a huge opportunity to give your customers feel a sense of ‘shock and amazement’ at how far above and beyond your tours are from any other virtual tour company in the world!

But, take aside the things that Fusion does for you and think of how you can get in the game and do some outside marketing of your own. The importance of continual marketing is something so vital; no virtual tour provider can live without it. You may be asking me, “What if I simply don’t have the revenue to pay for marketing?” The good news is there are easy and inexpensive (even free) ways to constantly market yourself that you NEED to be utilizing.

For starters you can start looking for agents that use virtual tour technology on Realtor.com. These agents will be using a variety of virtual tour systems and the good thing is that they already understand the value of the tool.  Start making a list of their names and contact information as you will want to connect with this group of individuals first. 

Secondly be sure that you’re carving out a little time on Social Media. It is one of the MOST IMPORTANT tools you can use today and again this is completely free. Here are some places to go and set up free accounts:
•    Facebook
•    Twitter
•    LinkedIn
•    About.Me

These outlets will give you access to the people in your community that can see your virtual tour business growing as you create interactive virtual media in your community.  You need to be interactive and ENGAGE with the people on these sites, especially Facebook and Twitter. It’s free and will create a larger audience for you as you start pushing virtual tours. I know at a recent trade show that Jim and I attended many realtors stopped by our booth and said, “We see your tours and posts all the time on facebook.”

Another thing I would like to tell you to start doing is a simple thing called Cold Calling. That’s right. Pick up the phone and start calling businesses in your area that you think could use your services. By calling as many as twenty new potential leads a day, you will see results from free marketing that will boost your sales and give you the extra income you’re looking for.  Not sure who to call??  Call people you already know. That’s seriously the very best place to start.  Where do you go to the gym? Who cuts your hair? Your spouses hair? Are your children in a daycare or in preschool? What church do you belong to? How about your doctor or dentist?  A local spa or massage therapist that you go to is great.  Do you know the chef or owner of your favorite restaurant in town?  See there, you already have a list going and we’ve just scratched the surface!

 On top of cold calling, I also suggest that you send out e-mail notifications, or a newsletter.  Start gathering e-mails from people in your area. Businesses that may need your services will have their e-mail addresses on their websites or media outlets and you can compile a very useful list for yourself without paying a cent! Make sure that when you do these free e-mail blasts that you are putting something intriguing and useful in the subject line and not over doing it. Send out a nice e-mail once a month or so.  Try to do it only when you have something truly important to say.  With Fusion you’ll be busy for months to come. You’ll quickly brand yourself in the person’s mind and they’ll start feeling comfortable with seeing you in their inbox.

Social media, cold calls, and e-mailing that I’ve mentioned above are all free! Now, if you want to expand your wallet a little and get more direct results you can always try a few different things for being on a tight budget. Making sure you have eye catching business cards is HUGE! Instead of cold calling, take a day and swing into the establishments you’re looking to target. Drop off your card and engage with them first hand.

You’ll find as you start doing these things that there are so many ways to market and brand yourself that there is really not enough time in a day. As a final note please don’t put all of your eggs in a single basket. Meaning if you’re spending all of your day facebooking or list building or even cold calling you will want to try and spread things out a bit more.

Good luck out there everyone and get ready for launch!

Yours sincerely,

Jason

RTV, Inc
Virtual Tour Software & Digital Marketing Training
http://www.RealTourVision.com
Order a virtual tour today: 866-947-8687


5 Virtual Tour Marketing Pieces From RPM – WOW!

Ok RTV virtual tour providers, we are gearing up for the release of RTV’s new virtual tour software system, RealTour Fusion. You’re going to see lots of customizable marketing documents coming your way and I wanted to write you a blog today and give you some pointers on how to customize these and get them ready for print. First of all please remember, we create all of these materials in Microsoft Word so that you can easily place in your contact information, company logo, and edit text as YOU see fit.  We recommend that you have Microsoft Word 2007 and later to get the most mileage out of our marketing pieces. If you login to your www.RockPointeMarketing.com account today you will see that we’ve uploaded FIVE new marketing pieces for you. I will list them off and describe each one below.

#1 Virtual Tour Features Flyer. This one page, two sided flyer highlights the new fusion player with a large screen shot on the front page and six virtual tour features described in detail on the back page.  There are three locations for you to place in your logo and two for your contact information.  Simply add your logo inside of these text boxes and eliminate any borders and text box colors. Depending on your particular market you may want to highlight other fusion virtual tour features than those we have put on here.  We’ve made this easy for you by placing the feature icons and text descriptions from document # 5 below titled Descriptions & Icons. This way you can pick and choose which features you’re going to showcase in your area as you roll out your new virtual tour system.  For example, you may not be offering floor plans right away but you know you would like to offer the new gorgeous Flyers or E-Brochure. We recommend that you get this piece customized as soon as possible and sent off to VistaPrint so you’re ready to do your whistle stops when fusion rolls out.  Remember too, that any time you send items in to print you should have converted the document into a PDF first.

#2 Audio Flyer. This highlights the new audio options for your virtual tours.  Add your logo, change the prices if you like and place your contact information along the bottom and you are all set.  Some of you have told us that you’re going to make the new AudioPal system a value added, while others will be making this an add on.  As FORMULA episodes kick back up again I’m sure that we’ll hear many more ideas. Either way this is a nice piece to get printed up and ready to hand out.  DON’T give out all of these at once either. You should get ready to stop by offices once every few weeks and keep your marketing materials popping up. This way you’ll always be on their mind.

#3 Gyro Flyer. Got Gyro?  Fusion does and this gorgeous two sided flyer that points out the awesome gyro capability of our new truly interactive virtual tours.  Tilt, pan and move your way through our fusion tours!  The second page highlights QR codes, Flyers and DeepStats. Once again add your logo, place in your contact information and change the text to fit your needs. Again, please don’t forget to turn these into PDF’s before trying to send to VistaPrint.

#4 Mini InfoPack. This is a simple, clear and concise, way to get your customers and prospects  familiar with your new virtual tour platform.  We recommend that you customize this two page, four sided document, rip to a PDF, then use it for your email blast when we go live.  Your cover letter should be short and sweet with a sample fusion virtual tour.  Use a subject like “Regarding Your Real Estate Photography” to catch their attention.  This mini manual will cover the basics of the fusion system and will walk the viewer through the most popular SIX screens throughout the Fusion Experience.  It also highlights the gorgeous flyers, amazing new DeepStats, your Exposure Engine and more.  Simply add in your logo along with your contact information and you’re ready to go blast away. Feel free to give these products a unique name too.  We’ve kept the icons generic enough for that very reason.

#5 Descriptions & Icons. This is a great document for each of you to review.  It will fully cover each of the new features found in the RealTour Fusion virtual tour platform and fully describe each one.  We recommend that you login to your beta account and try out each feature so you know how it is going to work.  You can also expect that RTV will hold several webinars on the new system after launch but it would be a good idea to login and get started sooner than later. On this piece you will find that each feature description has been placed in a text box so you simply have to copy and paste the text box into a new document as well as the icon.  This will allow you to easily pick and choose the features that you’re going to promote right away. Feel free to use the icons and text on your website too. It’s all here for you!

Thank you all so much for your time. It was also great meeting so many of you at the virtual tour show and I’m looking forward to seeing you all again next year.

Please send any suggestion/recommendation or requests to jill(AT)realtourvision.com and remember to login to your www.RockPointeMarketing.com account today and snag all these pieces!!!

Yours Sincerely,

Jill Sill
RTV Virtual Tour Marketing
866-947-8687
Order a virtual tour today
http://www.RealTourVision.com