Marketing For Photographers Category

New from RPM Marketing – Happy Halloween Post Card

Happy Halloween Virtual Tour Post Card

As the warm summer temperatures fade into falling leaves and longer nights, it becomes more and more critical for agents and home sellers to market their properties aggressively. There is no time like right now to reach out to your clients, or those who you would like to be your clients to remind them you are here to help them in that endeavor as well as have some fun in the process.

You have heard the term “out of sight, out of mind” but did you realize that this same principle applies to your business? The latest marketing piece from RockPointe Marketing is a fun, attention-grabbing Halloween themed postcard that can be printed and mailed inexpensively. This piece is a great way to keep your clients thinking about how your professional photography, savvy marketing, and virtual tours, help them to sell listings quickly and for more money. 

This standard size postcard features a fun message reminding them that bad photos “scare” clients away, and professional photography sells homes. The backside lets the reader know that you offer powerful marketing services such as Aerial Drone videos, Zillow Video Walkthroughs, 3D VR Headset Tours, Virtual Home Staging and more.  If you don’t offer all of these services you have the flexibility to customize the list or eliminate it altogether and add a handwritten note. Anytime you send a personalized piece to clients or potential clients you are creating a “touch point” that cements your professional relationship and keeps them thinking of you when they need photos of a property. 

This piece is available as a Photoshop or Illustrator file which RockPointe Marketing subscribers can download, customize and send to clients one at a time, or as a full mailing campaign. Add your own logo, contact information and personalize the message any way you would like. These marketing pieces give you the flexibility to carefully craft your own message or market your business quickly by simply adding your information and sending the files to the printer.

Halloween is approaching fast so log into RockPointe Marketing today to download your copy. Not a RockPointe Marketing member? Reach out to us today and ask how you can take advantage of the many benefits RPM has to offer.

Thank you – Team RTV


The Formula 81 – Business Plans for Real Estate & Virtual Tour Photographers

Photography Business Building Plan

Building a photography and virtual tour business starts with a business plan. It might help to think of the structure of this plan the same way you would the building of a house. You work in stages, and that’s because there are some things you cannot do until you’ve done the other things first. For example; you start by building a foundation and these are the basics that you must have in place before you can move on. In this webinar, we’ll call Stage 1 in our plan The Foundation, since we need to have a strong platform upon which to build the rest the photography and virtual tour business. If we miss any of this, or if we don’t build our foundation well enough, then the rest of what we do on top of that will be much weaker.

Stage 2 in the building plan for a business is where we add a little more structure to the business, and we’ll call this stage The Frame. The things we do during this stage will help us get more clients and increase our revenue, building further upon The Foundation.

Once again we need to complete Stage 2 before we can move on to Stage 3, which we’ll call The Fitout, and that’s where we add the bricks, the doors, the windows and the furniture.  Stage 3 is where we are fitting it out with the luxury features such as RTV’s robust virtual tour software  or aerial drone services that help take us up a level in terms of quality and service offerings. After all, every home has a foundation and a frame, but it’s in the fitout where we separate the good home from the amazing home, and it’s the same with your business. 

What’s important here is to understand the need to do some things first, and not to start trying to add a beautiful staircase and huge windows before we’ve got our foundation built. If that foundation or that frame is incomplete then these Stage 2 and 3 activities won’t be as effective as they would otherwise be, and you could seriously harm your reputation.

During this webinar we will be going through the various steps and activities that a photographer needs to accomplish at each stage of this plan, covering The Foundation, The Frame, and The Fitout. You’ll have a much better idea of what you need to do with your own business and when you need to do it, with helpful hints on:

  • What you must have on your website and why
  • Tips for how to get the most from your Facebook Page and Facebook ads
  • What you can learn from the way McDonald’s makes their burgers
  • How to keep clients coming back to you
  • What not to say in a marketing email
  • How to be a leader in your market
  • … and much more!

Real Estate Photography CoachOur presenter for this webinar is Darryl Stringer, creator and founder of The Real Estate Photography System. Darryl started in real estate photography in 1998 and built a successful business in Brisbane, Australia, photographing billions of dollars worth of commercial and residential buildings. Today he helps photographers and virtual tour providers across the USA, Australia, Canada and Europe get more clients and build more profitable businesses. We hope you can join us on Tuesday, Sept 12th at 7:00 pm EST. You will be glad you did.

Please visit our webinar information page to register.

See you there!

Sincerely,

Team RTV
RTV, Inc – Virtual Tour Software & National Photography Services
Order a virtual tour – 866-947-8687


Relax… Summer Themed Marketing Piece Now Available In RockPointe Marketing

Virtual Tour Photography Marketing Piece

Summer is quickly passing us by! It’s easy for your virtual tour company clients to forget about how important professional photography is and how bright beautiful images captivate. Good marketers know that it’s vital to keep your clients thinking about you year round. Use this month’s RockPointeMarketing piece to remind them of your high quality professional photography and powerful marketing tools!

This flier is a fully customizable multifold piece with color and graphics that relax and entice like a beautiful summer day. Use our pre-written text to tell your clients what you have to offer, or customize it to send the exact message you want. This eye catching piece will look great in your client’s listing presentations and they will love how professional it looks as they explain why they only use professional photography and virtual tours for their listings.

Don’t wait until the skies have turned grey and the winds cold to remind them that beautiful pictures sell homes faster, and for more money.

Click here to watch a video on this unique and exciting marketing piece!

This piece is available for all Rockpointe Marketing subscribers as part of their membership subscription. If you aren’t currently a rockpointe marketing member, reach out today and ask how you can take advantage of all the benefits that Rockpointe Marketing has to offer.

This piece was created using Adobe Photoshop giving you the ability to customize it with software you already use, and providing the most professional look in today’s demanding world.

Not a Rockpointe Marketing member?

Click Here To Sign Join Today!


Real Estate Photography Training Video Series Released In Rockpointe Marketing

How much should I charge for my photography services? How do I make a website that sells? What is the best approach to shooting a property? Starting your own virtual tour business can be intimidating. We hear questions similar to these on a daily basis. We understand that being successful in any business hinges on the owner’s ability to get answers to questions like these. Your success is RTV’s success. We are excited to announce a great solution for real estate photographers everywhere.

If you missed our webinar “Through The Lens 4 – Successful Real Estate Photography Tips with Darryl Stringer” or if you listened in but would like to learn more about the topics he spoke about, you are in luck. RTV has invested in an exclusive three-part video series created by Darryl Stringer that will answer the questions above and more.

Darryl is the photography and marketing expertise behind The Real Estate Photography System. He works with photographers around the world, teaching them the most important secrets that he has gleaned over his more than 30-year career shooting real estate photography. In this series, Darryl offers deeper insights on the steps photographers need to take to set their business up for success, as well as demonstrates his shooting and post-processing methods and more. This resource is a valuable addition to our Rockpointe Marketing library and we believe you will agree.

If you are a new virtual tour provider, have been struggling to get your business off the ground, or are a seasoned pro, this Rockpointe Marketing exclusive video series is a must see.

Do you need to purchase or renew your Rockpointe Marketing membership? Follow the links from the sidebar in your control panel or simply visit rockpointemarketing.com to join. You will be glad you did.


Happy Holidays Post Card & Zillow Approved Photographer Marketing Pieces

Holiday Post CardHello RTV fans, family, and virtual tour company owners! Happy Holidays to you all! We’re very excited about two new RPM marketing pieces that we’ve worked diligently on over the last few weeks. We think you’ll love the professional look and feel as well as the message they have on them. These pieces are 95% done for you and ready for you to get your marketing on.

The first piece is a very nice 6 x 4 holiday postcard that you can use just in time for the holiday season. This double sided postcard is ready for you and all images are royalty free courtesy of team BlueLaVaMedia. We encourage you to use your own images if you like and of course you’ll need Photoshop to edit the files so you can customize with your personal virtual tour company information, logo, images or other. Since 2007 BlueLaVaMedia has sent out holiday cards to our entire customer base. It’s something that you should do too if you’re a good marketer looking for continued success.

Our second piece this month is none other than a Zillow Certified Photographer piece. It’s a very attractive looking double sided flyer compiled nicely with royalty free images for you to use Zillow Marketing Pieceand we’ve taken Zillow’s power point presentation and added most of the agent benefits to this piece. We think you’ll love the look and feel as well as the message. This piece is also done using Photoshop and you’ll need just a few minutes of your time to customize before you send to print. For those of you that are not yet Zillow Certified please feel free to reach out to RTV directly and we’ll point you in the right direction if you qualify for the program.

Happy Holidays everyone! To snag these two new pieces please login to your www.RockPointeMarketing.com account today. Happy marketing team.

Sincerely,

Team RTV.

RTV, Inc
Virtual Tour Software & Digital Marketing Services
866-947-8687