Blog Category

Marketing Tip for Real Estate Photographers

Have you been looking for a pretty slick marketing idea for your virtual tour and photography business?  Are you looking to get your brand in front of hundreds or possibly thousands of potential customers?  If you said yes to either of those questions then read on team!  Last Fall the team over at BlueLaVaMedia a Traverse City Real Estate Photography Company and Aerial Drone Service reached out to C-21 of Michigan and offered to take photos of their next event free of charge.  Well, not completely free. In exchange for taking portrait and event photos we asked if we could have a trade show booth setup and possibly get five minutes or so in front of everyone.  What we got was far beyond what we expected and I think you can do this too!

On the day of the event close to a thousand real estate agents from all over Michigan began to pile into the convention center at the Grand Traverse Resort here in beautiful Traverse City, Michigan.  BlueLaVaMedia had setup our trade show booth right next to our portrait backdrop area.  We were able to show off many of our most popular services like our True-Blue photos, our new responsive the virtual tour player, our slick real estate photography app, the amazing drone photos and videos, our popular agent green screen video services, our single property websites, our virtual staging services, Fusion’s printable flyers and we even got a chance to give realtors a look at our up and coming 3D Goggle virtual tour. The exposure we gained from the show was beyond our greatest expectations. Jim Blue and Melissa took hundreds of photos of the event as well as many group photos.  The photos they took were later uploaded to a drop site for C-21 to snag and distribute accordingly.  No editing on our end by the way!

All in all we had hundreds of Michigan Realtors stop on by our booth throughout the night. The highlight of the evening occurred just after dinner when they gave us about five minutes on stage to address the entire room.  That’s right!  We were actually up there in front of everyone in the spotlight for our five minutes of fame. Here’s a video of the speech I gave for you to check out – https://youtu.be/uoTOOozDdag

If you’re looking for a great marketing opportunity I would highly recommend to anyone that you try this out.  Simply reach out to your local branch office and find out who you should speak with at corporate with regards to donating some of your time to a similar event in your area.  Good luck out there and we look forward to hearing about your similar success stories!

Traverse City Drone

 

 

 

 

 

 

 

 

Sincerely,

Jason
BlueLaVaMedia, LLC
Traverse City DroneTraverse City Virtual Tours
Order a Virtual Tour – 231-946-1360
Download our App from the App Store or Google Play!


New Furniture Removal Tool – Virtual Staging Software

We are proud to announce a recent upgrade to our virtual staging software which will now for allow for easy furniture removal. It only made sense for a virtual staging software to also have the built in capabilities to remove furniture as well.  Now that exciting new feature is officially built into the virtual staging system and is ready for you to use! Check it out now by logging into your virtual staging system here – https://stager.virtualhousestaging.com/  You will need Chrome or Safari to login.

Virtual Staging & Furniture RemovalDigitally editing unwanted furniture out of images can be very time consuming and costly. With our new furniture removal tool that is no longer the case and starts out for as little as $13 per photo. We’ve setup the pricing for this unique service to fluctuate depending on the amount of photo editing a photo will require.  However even at our highest tier we feel that you’ll find the following pricing very affordable:

(Discounts ARE available with Bulk Purchases)
1-2 Items – $13
Lightly Furnished Photo – $17
Light to Medium Furnished Photo – $21
Medium Furnished Photo – $25

Furniture removal

Furniture removal is a great tool to use when you want to de-clutter a room or a series of rooms. Maybe the furniture in the room is outdated.  Perhaps it’s just not your style.  Whatever your reason for wanting it gone, it is no longer necessary to put up with it or spend hundreds to have it professionally removed. Let us remove your unwanted furniture today with our all new furniture removal tool at an unbeatable price!

This amazing service is now available and active in your RTV Virtual Staging account.  Use the link above for access.

Once the furniture has been removed from your photo you can immediately begin virtually staging the photo using our virtual staging software and vast library of digitized furniture. Please note that in some cases photos may be rejected if they are overly furnished.  In these rare cases your full amount of money will be refunded back to you after your photo is evaluated. As always, happy staging!

Thanks for your support!

Sincerely,

Team RTV

 

 

Virtual Staging & Virtual Tour Hosting Services

Order a virtual tour today – 866-947-8687


Choosing the Right Hotel Photography Company

Choosing the right hotel photography company for your hotel photo shoot will be one of the most important decisions that you make. Whether you are opening up a new location, switching brands or remodeling, professional photos help prospective guests feel comfortable with your property, even before they set foot in your door.

It takes a highly skilled and trained professional hotel photographer to deliver quality images. Making the right decision when choosing a professional photographer or company will help set your hotel apart from the competition and will lead to more bookings.

Keep the following things in mind when choosing a hotel photography company.

Are they an individual or part of a larger entity?
There’s certainly something to be said about dealing with a local person. Keeping the dollars in your city and helping promote local businesses who are also likely to be recommending your hotel, is a great thing. However, when dealing with small entities there is also higher chance problems will arise. Keep in mind that should something happen, the smaller entities are not always backed. If a family emergency came up during the middle of your shoot that you have already paid for, you might have to wait until their personal situation remedies itself. Choosing a larger organization up front that has several qualified hotel photographers is much wiser and you’re likely to not have to deal with as many stumbling blocks along the way.

Is the hotel photography company you’re choosing insured?
Choosing a company that’s insured is extremely important since you’ll have them on site while you will have guests roaming about. A 1 to 2 million dollar insurance policy should be more than enough to cover most instances.  At the very least you’ll want to make sure both the photographer as well as the agency that you’re paying, is fully insured.

Are they endorsed or an approved supplier by corporate?
Working with a company that is already endorsed by your corporation goes a LONG way in ensuring you’re going to be satisfied with your photography. Most large corporations work very hard finding and vetting photography vendors that can meet or exceed their brand standards. If you belong to a larger entity make sure that you always start by asking your regional managers or opening specialists who they recommend. For those that don’t have this luxury, it never hurts to ask your potential photographer over the phone who else they’re preferred vendors for. If they have no examples, it’s likely that they’re either very new into the hotel photography business or they don’t have what it takes to service top brands.

Are you able to see some of their previous work before making a decision?
Being able to preview the hotel photography suppliers portfolio helps tremendously in the decision-making process. It’s only fair that you should be able to ask for a few samples of their latest. This should help you decide not only if they’re going to be able to meet your quality standards, but it will also help you determine if they are experienced. When looking at their work, look for things like blown out windows or fake over processed looking images. If you spot either of these deal breakers it’s a good sign you should run and not look back.

Also, look to see if their images appear to be looking up or down. An experienced hotel photographer knows to keep the camera level to help reduce distortion. Even if the image you are looking at appears to be distortion free, this poor technique could cause problems with other images. Distortion is particularly noticeable on vertical lines. If walls appear to be bowing, it is a red flag.

Another obvious thing to look for is color balance. If a white pillow has a yellow cast there is a problem. White balance is very important, and if the white areas in an image appear off, the photographer is either lacking knowledge or is lazy in their process. There are plenty of amazing photographers out there for you to choose from. Don’t settle for less and don’t accept excuses.

How long will it take before you get the service?
Finding an amazing hotel photographer and getting a good deal is great, but what good are they to you if they won’t be able to deliver your hotel photographs for thirty days or longer? The hard work, time, and energy that you spent opening up your hotel or renovating is being wasted each day you don’t have professional photos online. Be sure to ask up front when they can get to your property, and how long it will take until the images are in your hands. Time is money!

Are they in your area or will they be flying or driving someone in?
If you do happen to find a company that will service your account and you’re happy with their quality of work, you should next ask if they’ll be sending in a photographer from your area or if they’ll be sending in someone from elsewhere that will require a flight or have a long drive. If you discover it’s the latter, you should know that you’re likely the one footing the bill for that flight or long road trip. Try to find a hotel photo company that meets your quality standards and has a local representation close by. This will save you from paying huge upfront costs or heavy mileage and travel fees.

How long will the hotel photographer be on site?
Once your hotel photographer begins photographing, your staff should be available to assist in ensuring your property is pristine. You’ll need someone to walk around with your hotel photographer and make sure the breakfast area, fitness center, pool area and so on is staged and neatly organized. Your staff is likely to be fairly distracted during the photography session, but this is your chance to capture your hotel at it’s best. The last thing you want is for this process to drag on for days on end. Make sure that the hotel photography company that you choose can get in and out of your property inside of five or six hours MAX. It can become a burden on your staff and guests so be sure to also make sure your property is prepared.

 

Does the hotel photographer provide a list of things for you staff to address before they show up?
Will your hotel photographer be working with your staff to help make sure rooms are staged properly, or is that entirely up to you? Will they provide you and your staff with some direction as to how to prepare for your shoot? Fortunately, any legitimate hotel photographer or company well versed in hotel photography should do at least one of the two. Having even a little guidance for you and your staff goes a long way to keep costs low and your property looking great online. Make sure you don’t forget to ask this question before forking out the deposit for your hotel photography!

Do you own the images of your hotel after the work is finished?
Owning full copyright to the hotel photos that you have paid for is vital. You want to be sure you are allowed to use them as you wish down the road. Make sure that it’s clearly written in your photography contract that you own your images. Some hotel photographers out there like to sell you the images at a very low price then charge you for specific uses down the road. Don’t fall into one of these copyright traps. You own the images or bust!

Do they guarantee their work?
Lastly but most importantly we recommend that you ask about the service guarantee of the hotel photography company before paying a deposit. If their service agreement does not allow at least a thirty day review period to allow you to ask for a reshoot or request edits you should probably look elsewhere. It never hurts to come right out and ask what percentage of their shoots requires a reshoot annually. If they tell you it never happens that’s probably not true or you’re about to be their first hotel shoot!

This may seem like a lot to remember, but it can easily be broken down into three subcategories: Safety, Qualifications, and Logistics. Do you feel safe that if there were to be a serious problem at your facility involving the hotel photographer, they would have the proper insurance coverage, and do you feel your investment is protected by a solid guarantee in the event you are unhappy with the work provided? Is the hotel photographer qualified to shoot for your brand, and do they provide you with examples of their work that leave you feeling confident they will do a great job? Are you comfortable with the logistics including: the amount of time your staff and property will be occupied with the photo shoot, travel costs that may be passed on to you, and the timeframe for the work to be delivered? If these questions are satisfied in your mind, you can rest assured your investment will be well rewarded.

Want to know more about our hotel photography services?

Give us a call at (866) 947-8687 and we will discuss viable options for your unique requirements!

Professional Hotel Photography

 

Team RTV

Professional Hotel Photography & Virtual Tours

Order your hotel photos today – 866-947-8687


The FORMULA 79 – Get Your Photography App

Apps – Big companies have them, they’re easily accessible to any Droid or Apple device and they put your products and message in front of the masses like never before.  If you’re like most small business owners you probably thought that having an App built for your local virtual tour and photography business was WAY down on the list of things to do.  After all, only big companies can afford to have an App developed right?  WRONG!  

Please join us on February 7th at 7:00 PM Eastern https://attendee.gotowebinar.com/register/1391796283530185731 for a live webinar event that will leave you thanking RTV for many years to come.  On the webinar we’ll be introducing our followers to Joe Cammarata from GetWithMobile who will be designing an App for any RTV account holder for half off.  You can feel free to visit their site at http://www.getwithmobile.com/ prior to the show.  For those of you that would like to check out the quality and features available in their Apps, be sure to check out the App we got rolling for BlueLaVaMedia (a Traverse City Real Estate Photography Company). 

Visit the Droid Playstore or the Apple App Store, search for BlueLaVaMedia and check out what they did for us for only $349.  Yes there are no extra zeros that have been left out here folks.  We’re talking about you getting an App like the one that you’ll find for BlueLaVaMedia for a fraction of the cost of having an App developed.  This special RTV pricing is 50% off their normal retail price!

Real Estate Photography App

What’s the catch here? No catch.  Just one amazing App for you to promote the heck out of.  Here at RTV we think the items listed below are the most powerful features your business will benefit from by having GetWithMobile develop an App for you.

•    Push notifications, messages, sales and special offers instantly to anyone using your App
•    One button click to call feature.  Perfect for the busy agent!
•    Instant ordering of your products and services
•    Quick and easy communication tool for your customers to reach you
•    Integrate RTV RSS virtual tour feeds for latest tour production button
•    Upload still images to your App gallery – Perfect for agent listing presentations
•    Social sharing capabilities and YouTube channel linking
•    You’ll seriously have an App!  How cool is that??!!!

If any of this sounds amazing to you be sure you don’t miss out on our show Tuesday February 7th at 7:00 PM Eastern.  We’re likely to have some guest speakers on during the event and we will be discussing other creative ways to get the most marketing mileage out of your new business App.  See you there RTV!  

Register here – https://attendee.gotowebinar.com/register/1391796283530185731

Sincerely,

 

Team RTV

PS> Remember to download the BlueLaVaMedia App before the show by searching for it in your App Store / Play Store!!

 

 

RTV, Inc

866-947-8687

Virtual Tour Software & Professional Hotel Photography


RTV Welcomes Darryl Stringer of The Real Estate Photography System On October 25, 2016

Real Estate Photography System

Having great photography is important, and you should be working on improving your image quality all the time, but that’s not the only thing that determines whether or not you will have a great business.

In fact, two of the biggest impacts upon your success as a real estate photographer are pricing and marketing.

On Tuesday October 25th we will be joined by Darryl Stringer, an 18 year veteran of real estate and architectural photography (and creator and founder of The Real Estate Photography System), who will be making a presentation called “Pricing and Marketing Essentials For Your Business.”

During this webinar you’ll learn:
– Four reasons not to compete on price – after all, you don’t want to win the race to the bottom
– How to calculate your fees so you know you’re charging enough for your services and reaching your daily targets, and how a small price rise can make a big difference
– The difference between being busy and being profitable
– The one big idea you can learn from Olympic athletes
– How to charge more for your photography
– Objective criteria that you can use so you know when you should, and should not, be outsourcing your photo editing
– What all photographers should aim for when it comes to promoting their business
– Five marketing ideas that will help you get more clients
– How to transform your business into a profit making machine

You’ll also be provided with multiple PDF worksheets to download, so this will be a very practical session, and something you definitely don’t want to miss.

RTV is very excited to welcome Darryl to the Through The Lens Microphone and hope that you can join us.

Click here to register

If you are a real estate photographer and haven’t tried our virtual tour software, we highly suggest you give it a try. You can start your free no obligation trial here.