RTV Blog

Fusion Tips & Tricks Webinar With Derek Conrad

Did you know that there is resellable advertising space in your Fusion virtual tour software? Have you ever wondered what MyBrand is or how to use it? Join Jay Stringham and Fusion technical support specialist Derek Conrad on Tuesday, January 31st at 7:00 pm EST to learn many Fusion tips and tricks that are often overlooked or forgotten. Derek will show you how you can maximize the user experience as well as your upselling potential in the newest installment in RTV’s FORMULA webinar series.

If you yet to meet Derek you will quickly come to appreciate his patience and sense of humor. He does such a fantastic job training new users and helping our customers with all of their technical support needs. We decided it was time to put him in the spotlight and host an Episode of the FORMULA here at RTV. If you want to get the most out of your 360 panorama software make sure you register today and we’ll see you there!

Please register using your tour manager, and as always if you have any questions or topics you would like to see covered please send your suggestions to Jstring@realtourvision.com. We hope you can join us.

Happy Holidays Post Card & Zillow Approved Photographer Marketing Pieces

Holiday Post CardHello RTV fans, family, and virtual tour company owners! Happy Holidays to you all! We’re very excited about two new RPM marketing pieces that we’ve worked diligently on over the last few weeks. We think you’ll love the professional look and feel as well as the message they have on them. These pieces are 95% done for you and ready for you to get your marketing on.

The first piece is a very nice 6 x 4 holiday postcard that you can use just in time for the holiday season. This double sided postcard is ready for you and all images are royalty free courtesy of team BlueLaVaMedia. We encourage you to use your own images if you like and of course you’ll need Photoshop to edit the files so you can customize with your personal virtual tour company information, logo, images or other. Since 2007 BlueLaVaMedia has sent out holiday cards to our entire customer base. It’s something that you should do too if you’re a good marketer looking for continued success.

Our second piece this month is none other than a Zillow Certified Photographer piece. It’s a very attractive looking double sided flyer compiled nicely with royalty free images for you to use Zillow Marketing Pieceand we’ve taken Zillow’s power point presentation and added most of the agent benefits to this piece. We think you’ll love the look and feel as well as the message. This piece is also done using Photoshop and you’ll need just a few minutes of your time to customize before you send to print. For those of you that are not yet Zillow Certified please feel free to reach out to RTV directly and we’ll point you in the right direction if you qualify for the program.

Happy Holidays everyone! To snag these two new pieces please login to your www.RockPointeMarketing.com account today. Happy marketing team.

Sincerely,

Team RTV.

RTV, Inc
Virtual Tour Software & Digital Marketing Services
866-947-8687

RTV Welcomes Darryl Stringer of The Real Estate Photography System On October 25, 2016

Real Estate Photography System

Having great photography is important, and you should be working on improving your image quality all the time, but that’s not the only thing that determines whether or not you will have a great business.

In fact, two of the biggest impacts upon your success as a real estate photographer are pricing and marketing.

On Tuesday October 25th we will be joined by Darryl Stringer, an 18 year veteran of real estate and architectural photography (and creator and founder of The Real Estate Photography System), who will be making a presentation called “Pricing and Marketing Essentials For Your Business.”

During this webinar you’ll learn:
– Four reasons not to compete on price – after all, you don’t want to win the race to the bottom
– How to calculate your fees so you know you’re charging enough for your services and reaching your daily targets, and how a small price rise can make a big difference
– The difference between being busy and being profitable
– The one big idea you can learn from Olympic athletes
– How to charge more for your photography
– Objective criteria that you can use so you know when you should, and should not, be outsourcing your photo editing
– What all photographers should aim for when it comes to promoting their business
– Five marketing ideas that will help you get more clients
– How to transform your business into a profit making machine

You’ll also be provided with multiple PDF worksheets to download, so this will be a very practical session, and something you definitely don’t want to miss.

RTV is very excited to welcome Darryl to the Through The Lens Microphone and hope that you can join us.

Click here to register

If you are a real estate photographer and haven’t tried our virtual tour software, we highly suggest you give it a try. You can start your free no obligation trial here.

New from RPM Marketing – Property Marketing Experts Postcard

virtual tour company postcardThis month RPM is giving you a very nice postcard to send out expressing your authority as a professional photographer and a property marketing expert!  The front side is fully customizable and has images from BlueLaVaMedia already in it for you to use copyright free for your RTV virtual tour business.  Feel free to replace these images with those of your own if you wish.  

The back side of the postcard neatly lists out some of your favorite and most powerful property marketing services.  You’re also able to easily edit and customize the back of this marketing piece so be sure to do so immediately after you download it from RPM.  

As of late we’ve been making all of our RPM marketing pieces using Photoshop. You’ll need Photoshop CC or another compatible version of Photoshop to fully customize this marketing piece.  If you need a legacy version of this saved please email jstring@realtourvision.com and we’ll accommodate your needs once your RPM membership is confirmed.

virtual tour company offeringsThanks for your continued support and please realize the importance of steady and continual marketing to both your customers and prospects.  It has worked well for the leaders of the RTV network and will do the same for you too!  

If you are not currently a RockPointe Marketing member and would like to learn more please visit http://rockpointemarketing.com/ . As a paid subscriber you will have access to tons of useful information including many webinars covering a multitude of topics, customizable marketing pieces and much more.

Sincerely,

RTV Marketing Team

RTV, Inc

www.RealTourVision.com
Virtual Tour Software & Property Marketing Tools
Order a virtual tour – 866-947-8687

 

Through The Lens 3 – How To Blend Multiple Images For High End Results

Photoshop Photographer TrainingThe are many different routes to take when editing photos for your virtual tour company. When editing HDR (High Dynamic Range) imagery, there are many programs that can be used to automate the blending of your exposures for you, but do the results give you the best possible final image?

While I have used many options to process multiple exposure into a single image that shows detail across the entire dynamic range, I hands down prefer the results I can achieve with hand blending in Photoshop. I have found this method produces the most natural looking, realistic photographs.

Sure using Photomatix, SNS or one of the many HDR programs will speed up the workflow which as a virtual tour provider is EXTREMELY important, but at the end of the day, the quality of the images suffer. If I am going to put my name on the work I expect it to be the highest quality I can possibly produce. These programs often produce results that appear muddy and unappealing. Unexpected color shifts are also common and difficult to control.

I understand from a photographer’s perspective that hand-blending images is not for all situations. If you have multiple real estate virtual tour jobs to edit in a day, and customers who demand quick turnaround, this may not be the best editing system for you. Hand blending requires a greater time investment. When this is the case there are programs that provide a good balance between time input and quality output worth using; as long as the outcome meets your client’s requirements. Keep in mind that higher quality imagery will attract clients who are willing to pay for better quality. You may just find that you have less work, but you are able to make the same amount of income or more.

In this Webinar I will show you how to edit images in Photoshop using Adobe Camera Raw to make basic edits of the images, and then open them into Photoshop as layers. I will demonstrate how to take advantage of layer masks to reveal details in shadows from my overexposed images and bring back detail in the blown out highlights to make an equally balanced photo. Once you have begun to master this technique I believe you will find it your go to method of editing for higher end clientele.

I will also show you how to create basic presets in Adobe Bridge, that you can use on any photo project. I will also go over creating keyboard shortcuts, that will help make the process easier, once you get the hang of this technique.

This webinar will be best for those who understand Photoshop, but if you are new to the program don’t despair. There are many resources such as YouTube and Lynda.com (which offers a free 7 day trial) that you can learn from. Stick to it and you will be a Photoshop pro before you know it!

We hope you can join Jay and I Tuesday Sept 27th at 7:00 pm.

Register now in your RTV Virtual Tour Manager!

 

Beth Nixon

Lead Processor, RTV Inc