I am truly amazed at how many people end up on our website and have never seen a 360 Tour before. Many of them on our first phone call will ask me what makes our 360 Tour Software better than the others out there for a Real Estate 360 Tour. My answer to these people is always the same. I always ask them which company they are comparing us to since there are very few companies in the industry that actually adhere to some kind of 360 Tour standards. This is not plumbing and it is not like electrical work where 220 always mean 220. The 360 tour industry is still young enough that many of the virtual tour companies out there are trying hard to make their definition industry standard. The text below will give you the facts on 360 tours as defined by RTV and many of the other leading virtual tour players.
So, just what is a 360 tour? Well, that really depends on who you ask, what company they work for, and the kind of product they are trying to sell you. www.realtourvision.com has been building the world’s largest most powerful network of 360 tour photographers now for over 8 years and we like to think that our definition is among the most accurate out there. We define a 360 tour as a set of images both panoramic and still that give the user a sense of direction, spatial relationship, and depth. Most all 360 tours are released inside of an eye appealing template capable of displaying addition information relevant to the location being toured such as brochures, floor plans, video clips, and quite often audio voice-overs. 360 tours are also very portable and can be saved to the desktop, emailed, and dispersed across the masses for maximum visibility.
We strongly believe that panoramic virtual reality tours should use a combination of imaging formats to adequately do justice to the tour. At the end of the day we are all in this industry because we want the end user or "Tour Taker" to get what they are looking for and pass those feelings along to the person who initially purchased the 360 tour thus promoting further interest in use of the technology.
Most importantly it is very important that the client ordering the 360 tour knows what they are actually getting when they place their order. Am I getting a virtual panoramic tour that I can interact with by moving and zooming? Am I getting a series of snapshots only here which is coined in the industry as a "Slide Show"?
Finally some companies only offer a streaming video solution with no printable images, no interaction or control, but still call it a 360 tour. At the end of the day what we end up with here folks is a lot companies offering way too many technologies that should be going under different names other than a 360 tour but don’t. Why the lies, deception, or lack of being forthright with clients? The answer is simple here. Right now lots of people are searching for and asking for 360 tours. Companies want to get their business and will do whatever it takes to do so even if that means misrepresenting technology and keeping people uninformed as long as possible.
Here is a great example for you. Many of our prospects calling in to order tours from our 360 tour dealers look at our panoramic 360 tours and really believe they are looking at a video. This is because the images are moving just like they do in a video. We feel that it is our obligation as a business owners and industry leaders to take a moment to educate them on the underlying technology and let them know what they are actually seeing. Both RTV and our vast dealer network take this approach with our prospects and feel that the higher road is the best to take for the industry in the long run.
We have seen far too often over the years several companies take advantage of common misconceptions in the industry. People are being sold Video tours under the name 360 tours. They are being pitched hardware free 360 tour systems that only produce second rate panos and slide shows at best. Slide shows for the longest time were called and sold to people who wanted to order 360 tours. Finally, to really top things off, the general public is now being sold “Video” tours but they are actually getting slide shows that move from one image to the next! Most of these 360 tour companies simply let the end users and clients think what they want and don’t correct the people who misunderstand the kind of technology being delivered. In the end this will only leave the general public confused as to what a 360 tour really is and harder for people selling real 360 tours to define their products.
At RTV you WILL get the straight talk from us and each and every one of our dealers. Letting you know exactly how things work inside and out is our promise to you the client. Every call that we take resulting in a sale or no sale we feel good knowing one more 360 tour shopper out there is better informed about the industry that we love so much. Happy shopping and we hope we can keep you better informed. Our doors are always open to you for your 360 tour technology and industry questions.
The RTV 360 panorama software system is truly a no-hassle solution for anyone serious about saving money on virtual tours or making substantial profits by creating the world's finest virtual tours. For information on becoming a Full Service Dealer or an In-house virtual tour producer, click the link that applies to you.
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For more information on our 360 tour and our virtual tour software programs visit www.realtourvision.com
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