Archive for May, 2016

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If you run your own photography business, it is very likely that the term SEO means something to you. For small virtual tour businesses, visibility on the web is a big deal. If people aren’t able to find your website your chances of growing your business are greatly reduced. For this reason, search engine optimization is the lifeblood for healthy small businesses.

Google has led the charge for local businesses in search results. A few years back 7 out of 10 first page results were for national companies and 3 spots were left for the little guys. Google realized that if you were looking for something like tires, it was more likely that you were looking to purchase tires from a local store rather than read the website of a tire manufacturer. Since that time, the typical search will yield only 3 national results on the first page of search results. Google has also shown a tendency to push their local listings as well as other relevant business listing sites to the first page of search results.

Many of these online business listings will automatically pull in information about your business, but in order to leverage the full benefits, small businesses should claim the listings and manage the information that is presented.

On Tuesday, June 7th 2016 RTV will present Social Realty 15, and talk about how you as a small business owner can decide which local business listings you should claim, the best practices when it comes to claiming these local listings, and how you can offer local listing management as an additional service you provide your clients. Whether you are a new small business owner or a seasoned marketer, you will learn something valuable that you can immediately begin to apply to your repertoire.

We will also be discussing the popularity of the Google Street View | Trusted program and the importance of having photographers who are able to complete these types of shoots as a part of our national photography service.

RTV’s webinars are free for all virtual tour photographers in the RTV network as well as select guests. After the shows are live they are archived into Rockpointe Marketing. Rockpointe Marketing is a subscription based sales and marketing tool for RTV affiliated real estate photographers who are looking to grow their business. Members have access to past webinars that cover everything from photography techniques to gadgets, to marketing. In addition to the webinars, there are also customizable fliers that photographers can download, customize and print out to help raise awareness of their brand in their community, and more.

If you would like to join in the fun please register for Social Realty 15 in your RTV Virtual Tour Manager!

We hope to see you there RTV.

 

Sincerely,

 

Team RTV

P.S. If you have a topic that you would like RTV to talk about in a webinar, or if you would like to host a webinar with a member of the RTV team, please contact jstring@realtourvision.com

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Professional Photography Marketing PieceAs a professional photographer and virtual tour provider you know the value of photography. Even Realtor.com in recent years has published articles clearly showing statistics proving that professionally photographed homes sell quicker and for more money. The issue photographers face far too often is that unless agents and homeowners see professional  and amateur photos side by side, they don’t understand the difference. Many agents are under the impression that their cell phones and low cost point and shoot cameras are just as good as a professional camera in the hands of a professional photographer. It is up you the business owner, entrepreneur and professional photographer to convince them otherwise. The ability to effectively prove this point to multiple customers is too often the difference between a successful real estate photography business and a hobby that trickles in money here and there.

This month’s new RPM marketing piece addresses this issue head on With clear examples of professional quality photos and armature cell phone quality photos on the same piece, realtors will be able to see the difference and gain a new respect for the value that your photography service provides.

This marketing piece, available to RockPointe Marketing subscribers, is a printable, high-resolution double sided piece with examples of amateur and professional photos taken of the same property. It is presented in a Photoshop file allowing for complete customization to match your business’ colors and branding. This piece uses proper 1/8th inch bleed areas to allow printing to the edges, for a more professional looking flier.

If you are not currently a RockPointe Marketing member and would like to learn more please visit http://rockpointemarketing.com/ . As a paid subscriber you will have access to tons of useful information including many webinars covering a multitude of topics, customizable marketing pieces and much more.

Visit www.RockPointeMarketing.com today to watch past webinars and download this new piece!

Thanks for your support!

 

Sincerely,

 

Team RTV

Virtual Tours & Property Marketing Tools

Order a virtual tour today – 866-947-8687

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