Archive for February, 2013

Did you know that 53% of buyers are more likely to look at a listing if a floor plan is included? And that 80% of buyers consider floor plans to be absolutely essential when viewing a property online?

RTV is proud to offer MagicPlan, currently available free of charge in the Apple Store. This exciting app allows you to create a floor plan on any iPhone, iPad, or iPod by simply turning around the room. RTV has partnered with www.sensopia.com, the creators of this exciting new technology.

MagicPlan is the first iPhone “Scan & Plan” floor plan solution that uses a camera and augmented reality to create a highly accurate floor plan of an entire property in just minutes. For the property marketer and virtual tour provider who wants to create and integrate accurate floor plans on the fly, this tool is a huge time-saver.

Using MagicPlan is as simple as taking a picture with your phone or iPad! Hold up your device and simply turn around the room. When your plan is finished just press the “Send to RTV” button.  Your floor plan will be instantly available in your Fusion virtual tour management system. Unlock the plan for a mere $2.25, and within seconds you can start integrating your interactive floor plan into your 360 virtual tour, complete with hot spots and directional radar.

Create incredibly accurate interactive floor plans in a fraction of the time it takes your competitors. To see the finished product in action, click the following link: http://tours.conklinmarketing360.com/39671

RTV, Inc
Virtual Tour Software & Interactive Floor Plans
Order a virtual tour today: 866-947-8687

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Andre Carriere, owner and operator of this locally owned business
specializes in Professional Real Estate and Property Photography.
Andre Carriere is a professional photographer based in Bracebridge,
Muskoka and shoots HD virtual tours of Listings or Projects. In the video below

RealEstateTalkShow host Erin McCoy has a photo taking contest with Andre Carriere an RTV virtual tour provider to see how important it is to have a professional photographer take real estate photos to help sell the home.  Check out this video now!!

Virtual Tour Visions is part of the worlds largest network for Virtual Tour Providers. Our propriety software is number one in the world. We are backed by the best in the business and always on top of the newest technology to hit the market.

Andre is currently shooting with professional Nikon equipment and industry leading software to produce the best quality interactive virtual tours, photography and HD Video. Andre has the trained eyes for capturing your products in their best light, angles with the proper composition and also using the latest in photography to get stunning results. VTV images have been featured in many home publications.

Andre Carriere
Virtual Tour Visions
www.virtualtourvisions.com
Order a virtual tour: 705-644-1144

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Tips for filming memorable exterior virtual tours

When preparing to take pictures or video for a 360 virtual tour, most people put a lot of time and effort into making sure everything inside their business or property is primed for the cameras. But what about the outside? First impressions count, and the exterior of your building should look its virtual best.

If your virtual tour shows that the outside and the grounds of your property or business are well-tended, viewers will know that you pay attention to detail—making them more likely to do business with you. Here are some tips on prepping your exterior for a virtual tour.

Do a walk-around
You may be familiar with your property, but when is the last time you truly looked at the exterior? Grab a notepad (or use a voice recorder or notes program on your phone) and take a walk all the way around the building. Keep your eyes peeled for problems like chipped or faded paint, unnoticed graffiti, cracked windows, damaged door or window frames, and any other problems, so you can get them repaired as soon as possible.

Give it a power wash
Dirt, grime, dust, and even salt residue from winters in temperate climates can build up on the exterior of your property or business. Power washing the exterior of your building, and the sidewalks, will remove this layer of gunk and leave your property shining. If you don’t own a power washer, you can rent one from an equipment rental company or hardware store. While you’re washing, don’t forget to clean all the windows—but don’t use a power washer for glass. Manually wash them with water and glass cleaner, and use a ladder or a squeegee with a telescoping handle to reach second-floor windows from the outside.

Scour the grounds
Waste and debris can gather on your property and escape your attention, unless you’re looking for it. Be sure to check any lawn space and landscaping elements for junk that needs to be tossed. You’ll also want to have fresh-cut grass and trimmed greenery just before you start recording your virtual tour.

RTV, Inc – Hotel Photography
Virtual Tour Software & Digital Marketing Training
Order virtual tours:  866-947-8687

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Tablets, smartphones and cloud computing, oh my! Five tips for better use of mobile tools when meeting with clients:

When it comes to mobile technology, the numbers tell half the story. Apple sold over 25 million iPhones last year. IDC estimates 166,000,000 tablets will sell worldwide in 2013. Even modest e-readers are selling faster than ever. Take a walk through an airport or drive down a highway to witness how consumed we’ve become with our little, mobile screens.

Oh, and the apps, right? Hundreds of thousands of tiny little programs that make our products sing, dance, store, share and spend our way to a better life. We love apps – at least fifty of them, or so – that make our day easier. Who can beat the price, either? Free, mostly, or a few dollars. Long live the app!

Now comes the hard part: If everyone’s looking at their screens, how can we do the most important part of our job: Earning trust with our virtual tour clients. Which, as you might suspect, involves looking someone in the eye.

Selling virtual tours to real estate agents and local business owners is pretty simple: build rapport, identify a need, demonstrate how you fill that need. The rest is pricing and process, which are meaningless if the first parts don’t go well. Price and process look great on screen – slides, pdf’s, videos to explain and entice – but we must be careful not to disconnect ourselves from the person too early by injecting our tablets.

Even an iPad doesn’t work without a human touch.

That’s why we’ve collected five simple ideas to help you use mobile tools to enhance your virtual tour sales activities, without getting in the way of making contact with the person who will eventually shake your hand.

  • Know when to hold ‘em, know when to fold ‘em. The most important thing about using any mobile technology with clients is timing. Depending upon your sales cycle, you need to position technology at the right moment, for the right reason. For example, a real estate broker might want to have an iPad in-hand, ready to reference, when taking existing clients to see homes. Referencing the database, photos, maps and videos in real-time enhances their ability to explain features and benefits of each home. On the other hand, a salesperson might want to reserve their tablet until the end of the process, at an open house: Greeting prospective buyers with a smile and kind words to put them at ease will make it more likely they’ll take their time touring the home. They can tap their email address into your tablet on the way out, when it’s a barrier to leaving (not entering). The same holds true for similar retail experiences, as well.
  • A Picture, Not a Thousand Words. The last thing customers want to do is read lots of words. Any presentation apps or content should contain few or no words. Pictures, videos, virtual tours, and graphics that convey a scene or emotional appeal create a backdrop for a discussion. Some things are better said than read. Images should be full screen and easy to understand. Skip screenshots, especially if they’re small or fuzzy:  Go online entirely if you must show a web tool and use the Fusion virtual tour system to make a full presentation about your virtual tour business. It works GREAT!
  • Less is. You know the ending to that one, right? Which proves the point. You don’t need to fill up the time together with endless slides, videos, content, and use of apps. Use the tablet only where most important to enhance a message or meaning. Otherwise, talk. Maybe even use a pencil and paper, too.
  • Be One with The Folder. Before meeting with a client, put everything you might possibly need in one folder. Think ahead to any slides, pictures, charts, videos, forms, whatever you might need to reference, and collect it into a single folder. Nothing is more distracting to customers – and damaging to your conversation’s momentum – than suddenly having to hunt-swipe-tap your way through multiple screens to find something to reinforce your discussion.
  • Let their fingers do the talking. The beautiful thing about tablets is their simplicity, even for novices. Which also makes them perfect tools for getting customers involved. Launch your fusion presentation or website or photo library, and hand over your tablet. Let the customer explore, while you sit back and watch. Take mental notes about what catches their attention, then adjust your conversation to incorporate it. No matter what you sell, giving customers your tablet during your time together also conveys a subtle message: To earn their trust, give some of yours, first.

Your “presentation” isn’t your “presentation materials” simply arranged all shiny and neat on a tablet. Make sure you can create a conversation, listening, verifying and then conveying solutions without materials (this holds true for paper, too!). Then think of the right times and right types of content your tablet might display, to enhance the discussion. First arrange your thoughts, then arrange your tools, and you’ll ultimately arrange the best experience for your virtual tour clients every time.

Duane Williams, President
Urban Design Studios, LLC
LA Virtual Tours
Real Estate Marketing, Virtual Tours & Renderings,
Building Information Modeling & Construction Documents
urban.design.studios.llc@gmail.com
www.urbandesignstudios-llc.com

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..using your Aurora, Ontario Branded Virtual Tour Link!

Every 360 Home Tour we create in Aurora, Ontario comes with a Branded and Unbranded Link. The Unbranded link should only be used on the MLS. It beautifully showcases the property however no agent info is permitted and only minimal property information is allowed.  If you are using the unbranded anywhere but the MLS, you are missing out on the powerful marketing tools included with your Branded link.

When you promote your listings, you not only are promoting your clients property to buyers…you are also promoting yourself to potential home sellers and showing them what you can offer them. Presenting your listings and yourself in the best light at all times is ideal – being able to do at the same time is…priceless.

Here are 11 ways to help you get the most out of your PanaPix Virtual Tour Branded Link:

1.    Website IDX: Most Real Estate websites automatically import your listings from the MLS…including the Unbranded Virtual Tour link attached to the actual listing. Home shoppers on your website are only able to view your listings  with the unbranded link. Remind them it is your listing! Simply login to your website’s Content Management System (CMS), find your listing’s information area and swap the Unbranded link for the Branded. Voila! Now your smiling face greets all website tour viewers! If you don’t have CMS access, make arrangements with your Webmaster to change the links for all new listings.

2.    Embed: Take it one step further on your website to secure customer retention. All Aurora, Ontario Virtual Tours come with coding that can be used to easily embed your branded Virtual Tour directly into your website. Potential buyers can just press play to view the tour WITHOUT leaving your site!

3.    Use Your Words: Speak directly to each viewer – literally. Engage and impress potential buyers by getting in front of our camera to introduce yourself and your listing!

4.    Online Advertising: If you advertise your listings on sites such as Craigslist or Kijii,  you can easily copy and paste the Branded Tour link into the ad. Not only will the tour viewers be able to learn about the property, all your contact information is prominently displayed!

5.    Email: When responding to listing inquiries by email, don’t forget to invite potential home buyers to view the Virtual Tour by adding the Branded Link to your email. Imagine a 24/7 Open House at your fingertips!

6.    QR Code: Each Aurora, Ontario PanaPix Virtual Tour comes with a tour-specific QR code that is printable in any size.  Log into your Agent Toolbox and under the tours Deliverables tab, you can generate, save and add the QR code to any type of print material . Tech-savvy home shoppers can scan, view and contact you – while on-the-go!

7.    Print Ads (Newspapers, Flyers, Brochures, etc.) : In addition to adding the QR Code on your print media, you can also add your Branded Virtual Tour’s custom URL – directing even more traffic to your Aurora, Ontario virtual tour…and contact info!

8.    Update the Tour: Your PanaPix Virtual Tour  contains stunning pictures that should be updated to match the current season.  It is also pre-populated with the property description, amenities, price and so much more. If any of this information changes, be sure to update the tour text, to keep home buyers properly informed… and to keep you looking current and consistent.

9.    Banner Screen: Potential home buyers are most engaged during the first quarter of the virtual tour – while they are deciding if the home has the features they are looking for. Incorporating a brand-matching screen – about you and your services – will definitely get their attention!

10.    Social Media: When promoting  your listings on Social Media sites such as Facebook, posting the Branded Virtual Tour link gives home shoppers access to all the property info and as well as your complete contact info!

11.    Customize: Matching your Aurora, Ontario Virtual Tour to your current branding makes you look like a polished professional.

Call us today at 905-713-9690 to discuss how our comprehensive Aurora, Ontario virtual tour system can help maximize your marketing efforts, giving you an extreme competitive advantage. Stand out from your competition…we do!

Here at PanaPix, we aim to be the very best in our field – never, ever wavering on our commitment to providing superior service, quality and dependability while we create your virtual tour!

Aurora Virtual Tours
Order a virtual tour: 905-713-9690
http://www.PanaPix.com

Don’t just show it – Show it off!

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