Archive for January, 2013

In the San Francisco Bay Area realtor teams are becoming more and more prevalent.  This approach is being driven by the power to market the team of agents with one more manageable cost. 

Exposure Elements has a situation where we work with two realtors that share marketing cost and are creating one of these marketing groups.  Both agents want to share the advantages of the “my page” map that plots their virtual tours but both work independently of the other.  Through an application of the RTV Fusion Co-Agent feature I was able to accommodate the independent nature of both virtual tours while providing the branding and shared marketing benefits of combining their “my page” listings.

Here is what we did.  We created an fictional agent with the team branding and two separate agents with individual branding.   Each time one of the agents in the team has a listing we build the listing under the team branding and add the listing agent as the co-agent.   For the team listing we used an image of the “Realtor” logo so when the tour loads it alternates between the “realtor” logo and the agent.  This is a link to the San Jose virtual tour: http://virtualtours.exposureelements.com/95896

Each agent now has a separate group of listings should the marketing partnership dissolve and the team also has a group of listings that empowers the agents to leverage the marketing benefits to new listings. 

Through the power our Fusion virtual tour software, Exposure Elements has been able to solve challenges that face realtors by enabling our clients with marketing advantages.  The result is
satisfied recurring business clients that are less likely to wonder off to competitive virtual tours.

www.exposureelements.com
Call Now: 408-431-0461 text Stan to 43766 for contact info and text business card

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While creating Aurora Virtual Tours in Ontario, I’ve been working very closely with Real Estate Professionals and have the opportunity to see different marketing techniques at work.
In Real Estate, it is common knowledge that creating a brand for yourself will help you distinguish yourself from the bzillions of other Real Estate professionals out there. You need to stand out, be memorable and be uniquely YOU!

Branding one’s business is a commitment and an investment (in time and money)…and also, a whole other blog topic. So, we’ll skip that part for now (sorry, I have a guest blogger currently working on a piece about that).

Once you’ve developed your brand, here are the two most important factors:

Getting Your Brand Out There – Exposing potential clients to your branding on a frequent basis  will help them remember your name when the time comes for them to choose their Agent. Utilizing different media platforms for your marketing will help you reach more people, more often.

Keeping Current & Consistent – While the homes you advertise will change, every piece of marketing material with your name on it must ‘match’. Same colour, same format, same fonts, same picture of your pretty face and so on. Not only does this consistency make you look like a polished professional, it helps potential clients recognize you – over and over again.

Strange thing I’ve noticed while watching the local Aurora, Ontario agents….

Almost ALL the agents that have made the commitment to branding their business have overlooked an absolutely HUGE opportunity to get their branding out there and show consistency.
That’s right, if you know me – you’ve guessed it….the Virtual Tour. Actually, I meant OUR Virtual Tour, as we have the only customizable Virtual Tour available on the market in Aurora, Ontario.

Every PanaPix Virtual Tour comes with branded and non-branded virtual tour links. The non-branded tour is MLS compliant and meant ONLY to be used on the MLS. It beautifully showcases the property anonymously, no agent details are allowed to be present anywhere on the 360 tour.

Our Branded Virtual Tour is a very powerful marketing tool that can be totally customized with your logo, tagline  and even your choice of background  colors. Your picture and information shows in many places within the virtual tour – on the loading screen, on the top right hand corner of the tour while the tour plays, in the Agent Information section on the Tools page, just to name a few….and we can even create a custom screens (like your website banner) that can show anywhere within the tour.

Matching your Virtual Tours to your current branding adds an additional level of consistency to your marketing – helping you build that repeated recognition in buyers and sellers alike.

Call us today at 905-713-9690 to discuss how our comprehensive Aurora, Ontario virtual tour system can help maximize your marketing efforts, giving you an extreme competitive advantage. Stand out from your competition…we do!

Here at PanaPix, we aim to be the very best in our field – never, ever wavering on our commitment to providing superior service, quality and dependability while we create your virtual tour!

Carolyn Noel, Owner
PanaPix Virtual Tours
Aurora Virtual Tours
Order a virtual tour: 905-713-9690
http://www.PanaPix.com

Don’t just show it – Show it off!

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RTV unveils a powerful new feature for your virtual tours

Looking for a way to WOW visitors and customers with your virtual tours? The latest and greatest feature found in RTV’s new Fusion virtual tour system is designed to grab attention by offering viewers something they’ve never seen before.  An outer space fly in!

AstroZoom lets you zoom in from outer space, directly to your property or business. We’ll create a powerful, visually stunning video that starts with a view of Earth from space, and then slowly zeroes in on your listing or business.

This powerful technology creates the visual experience of flying to your property. The planet image rotates to center your geographic location, and then the video zooms down toward the surface and through the atmosphere. The closer the view, the more detailed the landscape, until the camera finally focuses on your listing or business.

See examples of our new AstroZoom technology on live virtual tours here in our virtual tour gallery:
http://www.realtourvision.com/tourdemos.php

Draw your viewers in—literally!

Adding AstroZoom to your virtual tour is a dramatic and exciting way to spark interest among your visitors. For only $7.99, we’ll create a crisp and visually enticing, high-quality AstroZoom video with your exact address, for use in your Fusion interactive virtual media presentations, online advertising, and more.

Login to your Fusion TMS at http://manage.realtourvision.com to get started with AstroZoom, and turn your virtual tour into an irresistible magnet for buyers!

RTV, Inc – Professional Photography
Virtual Tour Software & Digital Marketing Training
Order virtual tours:  866-947-8687 

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Below is a list of advantages and disadvantages of different types of advertising media that compete with virtual tours for businesses.  While each of the different types of media has their strengths and weaknesses, Exposure Elements virtual tours have the uncanny ability to deliver an extraordinary advantages with only one potential downside. 

It is important to note that the one disadvantage that virtual tours are burdened with is actually a key advantage that is often overlooked.  While other advertisement media are frequently viewed as silos that operate independently, Exposure Elements virtual tours offer the distinct ADVANTAGE of being able to mix well with other types of advertising and in fact, thrive when integrated into other types of advertisement. 

Virtual Tour – Interactive Internet Media
Virtual tours use Social Networking or your company’s website and other distribution channels such as e-mail list, print media and internet search engines to distribute your virtual tour

Advantages:
o    Viral distribution through Social Networks
o    Integrates and extends the value of other advertising media
o    Coverage all day / 7 days a week
o    Long shelf life
o    Extensive message customization
o    Extensive measurement capabilities
o    Sight, sound and motion and elements of interactive engagement
o    Strong branding capabilities
o    Lowest cost per impression 
o    Easily accessible for repeat impressions
o    Mobility – works well for on the go mobile device users

Disadvantages:
o    Works best when integrated with other programs

Newspapers
One of the oldest forms of mass media, newspapers can reach a loyal audience, nationally or locally.

Advantages:
o    Immediate reach
o    Allows for in-depth product explanation
o    Variety of creative commercial sizes and coloration
o    Ads can be targeted to certain demographic groups through placement in specific sections
o    Tangible
o    Good for co-op advertising for local/national promotion
o    Easily available for repeated impressions.

Disadvantages: 
o    Declining circulations
o    High out-of-pocket pricing 
o    Readers rarely look at all sections
o    Difficult to reach younger audiences
o    Visual only, non-intrusive
o    Questionable measurement
o    Clutter
o    Poor shelf life

Radio
Radio is a “portable” medium that reaches its peak audience during the morning and evening rush hours.

Advantages: 
o    Targeted
o    Copy change flexibility
o    Low out-of-pocket pricing
o    Mobility (i.e. in the car listening)
o    Low production costs
o    Promotions, tie-ins

Disadvantages: 
o    Lack of visual
o    Poor measurement
o    Difficult to build audience reach
o    High commercial clutter
o    Audience is not actively engaged
o    Time spent listening declines each year
o    Poor shelf life
o    Repeated impressions to be successful

Local Broadcast Television
Local broadcast television provides mass-market coverage and the opportunity for advertisers to run commercials during the local news and popular network and syndicated programs.

Advantages:
o    Broad reach
o    Buzz-worthy programs
o    Full DMA coverage
o    Intrusive/immediate impact
o    Sight, sound and motion
o    Strong branding capabilities

Disadvantages:
o    Declining ratings
o    High out-of-pocket cost
o    Weak summer ratings/programming
o    High production costs
o    No ability to target specific areas within a DMA (i.e. wasted reach)
o    Poor shelf life
o    Repeated impressions to be successful
o    Poor mobility – no “on the go” access

Exposure Elements virtual tours are the best form of advertisement media for your company and can easily integrate into your existing marketing plan.  Call Exposure Elements at 408-440-2278 or email us to schedule your business virtual tour.

Best Regards,

www.exposureelements.com
Call Now:
408-431-0461

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Central Wisconsin Virtual Tour Company

Today is Sunday January 20th, 2013.  I can hardly believe we are past the half-way point of this first month.  Here in Wausau, Wisconsin it is cold but the real estate industry is hot, hot hot! Agents are busy and calling for professional images and virtual tours here at Larimar Images. One of our new features you can add to a virtual tour is the capability to use full video.

We had a chance to use this option on a new construction project listed by Deb Robinson of Keystone Realty Inc.  Deb listed 1408 Bent Stick Drive in the Vistas at Greenwood Hills. Greenwood Hills is a premier golf community with beautiful homes and condominiums dotting the rolling tranquil landscape.  Royalty Custom Homes is building this new home and it will be gorgeous! Deb wanted to feature this spec home in a virtual tour.  Check it out http://fusion.realtourvision.com/44866

Since the home is in the early stages we did not have a lot of effective material to photograph just yet but we definitely wanted to get the virtual tour rolling and on the world wide web!  Since Larimar Images virtual tours are syndicated to numerous sites such as Zillow, Trulia, Real Estate Digital, and many more we knew the sooner we get the 360 tour up the better the chance to attract potential buyers so that they have a chance to pick colors and be part of the construction process. 

After careful thought we decided that using video would be our best solution to capture interest.  We asked the project manager if she would be so kind to let us video her introducing the home project and letting viewers know that we will update them on the progress.  Amanda, the project manager was more than happy to talk in front of the camera. Turns out she is a natural at it and with her introductory video greeting we were able to put together a short but effective virtual tour that I think will definitely capture interest. We will be meeting with the agent Deb and her client Royalty Homes often to update this tour and add amazing images as they unfold all the way to the final finished home. 

If you missed the tour above please Click Here to view the virtual tour at its beginning stage. The nice thing about Larimar Images virtual tours is that an interested viewer can save a copy to their computer desktop and in this case check back for updates and they will automatically show up! 

Larimar Images strives to bring our clients Magazine Quality Images and AMAZING Virtual Tours. Our goal is 100% customer satisfaction.  We use the world’s leading virtual tour software to power our tours. Our virtual tours are by far the most advanced, feature rich, tours in the virtual tour industry.

If you would like more information on how a virtual tour or Dynamic Images could help you and your business please feel free to contact Lori at 715-574-6333.

Larimar Images
www.larimarimages.com
Wausau Wisconsin Virtual Tours
Order a virtual tour:
715-574-6333

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