Archive for May, 2011

Ahhh, Google Juice. That glorious feeling of doing a Google search for your keywords and turning up on page one. Or better yet, number one page one.

Recently, I was asked to give a presentation to a local real estate company on why they need social media. They gave me 20 minutes. I only needed five.

First I showed them a quick video I had prepared on Canadian social media statistics, and secondly (and my favorite) I opened a web browser, brought up Google and did a search on my (secondary) keywords. “Nova Scotia social media consultant”. Go ahead… do it. We DOMINATE page one. (insert grin) I told them, “The last thing I do each night is visit Google Analytics to measure the traffic to my site, clear my cache (to get a true reading) and perform (yet another) search for my keywords.” It’s true. My routine. The LAST thing I do each night. One particularly outspoken (and fun) guy in the group said, “Get a life”. *Note: my primary keywords are “Nova Scotia virtual tours“. We’re ranking well with these too.

I bet I’m not alone. It’s said that the driving force behind the success of Facebook is vanity. I completely relate. And there is something COMPLETELY satisfying about “the feeling” of being in “control” of your Google ranking.

So… What’s my secret?
•    First of all, admittedly (and luckily) there is not a lot of competition for my keywords. (Whew!)
•    Second, you will notice a lot of links to my various social media profiles. Twitter – Nancy Bain LinkedIn – Nancy Bain, Activerain – Nancy Bain , and my favorite, Facebook – Nova Scotia Virtual Tours Each of my social media accounts are optimized for my keywords. Yours should be too.
•    And finally – I employ a little SEO.
What is SEO? Search engine optimization is the art making small modifications to parts of your website that could have a noticeable impact on your site’s user experience and performance in organic search results. SEO is a quest for increased visibility in search engines via relevant copy, quality links, domain trust, social popularity and search engine connectivity.

Here are a couple of guides that helped me with SEO:

Google Search Engine Optimization Starter Guide

SEOmoz The Beginners Guide to SEO

Join Supernova Studios e-Club to download our SEO Guide and receive our monthly newsletter.

Getting (long term) traffic from Google is about KEYWORDS and LINKS. It’s about being relevant enough for a keyword search, and being trusted enough to rank for it.

To help improve your sites ranking:
•    Use “Geo Keywords” in all your title tags and make sure each page has a unique title
•    Make sure your meta-descriptions are unique and reference copy you have on your pages
•    Link your pages to one another. Links are like lasers. When you link to a page, you heat the page you are linking to
•    Make sure you use unique original copy. Google favors diversity
•    Get quality inbound links. Google considers an inbound link from an authority site as a “vote” for your page
•    Read Google Webmaster Guidelines and make sure you comply but do not use “Google Submit Your Site” to submit your site. Google prefers to find a link to your site on a site it already knows. 
•    Setup your Google Places account immediately. Read our blog for instructions.
•    If you are totally lost, contact us.

What is a keyword? And specifically “geo” keywords.

When you’re looking for a great pizza in a town you’ll be visiting next week, you do what millions of other people do. You go to Google and type in “Pizza, any town” You ALWAYS include the town/city/location. That’s the “geo” in geo-keywords. Note my keywords “Nova Scotia social media consultant” Someone in Nova Scotia searching for my services would (hopefully) perform a search using my keywords. Or possibly “Nova Scotia social media trainer”. My site is optimized using these keywords. Specific pages http://www.supernovastudios.ca/social-media-consulting-training  within my site are optimized for various synomyms of my keywords.

What is a “quality inbound link”?

Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are an authority source, they’re also a positive signals to Google about your site’s importance.

How can I get “quality inbound links”

Create Good Content: Nothing will serve you better when it comes to inbound links, and many other areas of your site, than creating good content. Writing an insightful blog post or creating a useful template or presentation will not only lead people to link to your site, but also drive traffic and build equity in your site and brand.

Directories can be a great inbound link source. Focus on local/industry-specific options if available.

Vendors/Suppliers These people or groups have a vested interest in helping you succeed. Explain to them that you’re trying to increase your exposure on the web and that this will in turn help them as well.

Business Allies Business allies can include any type of business partner that you’ve worked or networked with that isn’t a direct competitor.

Sponsorships / Charities / Associations If you serve on a Board, have made a significant contribution to a charity or are a member of an association, these groups are looking for ways to thank you and provide value in return — especially if it doesn’t cost them any money.

Sure hope this helps, I’d be interested to hear from you about your results. Changing your page titles to include your Geo-keywords will take 5 minutes. Do it! Measure your traffic today and compare in 2 weeks. You can thank me then.

To your success! (unless of course we have the same keywords!) wink…


Supernova Studios
The very best Nova Scotia Virtual Tours
Riverport, NS, B0J 2W0

Phone 902-766-TOUR (8687)
Toll Free 1-877-745-TOUR (8687)
Fax 902-766-4489

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Houston Area Virtual ToursKingwood based photographer Kristen Plaisance is one of Houston’s most skilled photographers.  Plaisance Photography specializes in fun family photography, exciting Senior Photography, amazing Modeling Headshots and portfolios, beautiful Real Estate Photography and Commercial Photography.

Plaisance Photography covers all your business photography needs with services that include elevated photography, aerial photography, product photography, digital marketing services, QR codes, real estate photography and commercial photography. Plaisance Photography is the leader in Houston area Virtual Tours. Offering Virtual Tours powered by Real Tour Vision, Inc. the #1 ranking virtual tour software company in the world. Plaisance Photography has worked for large accounts such as KB Homes, Choice Hotels International, For Rent, Best Western as well as mid and small companies.

Their family portraits are full of fun and excitement. Weather you need custom designed holiday cards or beautiful photos at the beach Plaisance Photography will capture the true love and personalities of your family.

Senior Portraits at Plaisance Photography will be the most amazing experience of your senior year. All on-location photography assures that your Senior photographs will be as individual as you. All of your senior pictures will be digitally enhanced to ensure that you look like a model.

Call today to book an appointment or for more information.

Kristen Plaisance
Plaisance Photography
Houston Virtual Tours
www.plaisancerealestatephotography.com
www.plaisancephotography.com
Order a virtual tour: 713-724-0474

Northeast Houston Virtual Tour Company

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Nova Scotia virtual tour genie here on the importance of Sitemaps. We loved the pretty sitemap available on the BlueLavaMedia (Traverse City Virtual Tours) site and it got the wheels turning. Within Google webmaster tools we noticed that you were able to submit an XML sitemap to Google. What’s a Nova scotia virtual tour genie to do when she has SEO questions?  She calls RTV. RTV are the number one virtual tour software company AND digital property marketing experts. They never disappoint and below is some of the information they shared with us.

About Sitemaps

Sitemaps are a way to tell Google about pages on your site they might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process.

A sitemap tells Googles about about pages on your site they might not otherwise discover.

Sitemaps are particularly helpful if:
▪ Your site has dynamic content.
▪ Your site has pages that aren’t easily discovered by Googlebot during the crawl process—for example, pages featuring rich AJAX or images.
▪ Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn’t well linked, it may be hard for us to discover it.)
▪ Your site has a large archive of content pages that are not well linked to each other, or are not linked at all.

Google doesn’t guarantee that we’ll crawl or index all of your URLs. However, we use the data in your Sitemap to learn about your site’s structure, which will allow us to improve our crawler schedule and do a better job crawling your site in the future. In most cases, webmasters will benefit from Sitemap submission, and in no case will you be penalized for it.”

SiteMap Generator – Simply enter your www url into this generator select the frequency as ‘monthly’ (unless you positively update your ENTIRE website every week or every day) and generate your XML sitemap. The next time Google crawls your site it will index this sitemap and you have given Google precise instructions on how often to crawl your website. Once you have generated your sitemap, you can change the frequency of individual pages by changing ‘monthly’ to ‘weekly’ or ‘daily’. Only change those pages that you know you update daily (RSS feeds) or weekly. If unsure, always opt for less crawls. When done, upload the xml file to the root of your site.

Once you’ve added the XML file to your site, you may want to consider having a clickable link on your home page to a sitemap you have created. (for easy navigation and  as a way to tell visitors about pages on your site they might not otherwise discover)

Check out our Nova Scotia virtual tour company site map for ideas:

Book your Nova Scotia real estate virtual tour today!  

Supernova Studios
393 Lower LaHave Road
Riverport, NS
B0J 2W0

Phone 902-766-TOUR (8687)
Toll Free 1-877-745-TOUR (8687)
Fax 902-766-4489

Got Facebook questions? Ask me on my fan page:
http://facebook.com/NovaScotiaVirtualTours

Are we following each other on Twitter?
http://twitter.com/ns360tours

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Tornado Devastation – Will you be prepared?

Massive Devastation in Oklahoma due to the tornado that hit Oklahoma and Missouri areas yesterday.  Grove Oklahoma-Grand Lake and Joplin, Missouri were hit by a tornado yesterday.  Joplin reported 89 deaths so far, but this could climb as the search for survivors continue on the following days.  My husband, his son and myself  have a Automotive business about 8.8 miles south of Locust Grove, Oklahoma and we  were not affected but it came very close to us. Relatives of my husbands’ family lived in Joplin, Missouri lost their home but their lives were saved.  The devastation is overwhelming for them; they just relocated to Joplin, Missouri a few months ago due to job re-location. This young family of 3 will have to start all over with all their house hold belonging, clothing, dishes, and I am sure you could imagine, so the list goes on.
The following link shows the pictures, slideshows and videos of the devastation of this massive tornado and the horrible loss that so many people have experienced.

http://www.newson6.com/story/14695992/joplin-missouri-officials-say-tornado-killed-at-least-89?redirected=true

Most people are not prepared for such disasters, providing the insurance adjusters with the receipts and photo’s to provide proof of the loss. In most cases not having proof of your items means you will not receive the full value from your valuables from your insurance company.

Here at Tulsa Eagle Eye Virtual Tours has a perfect solution for you and your valuables with our Tulsa Eagle Eye Inventory Virtual Tour!  Let us photograph, document, and securely store all images of your valuables on a CD and on RTV’s secure virtual tour server facility where they will be a mouse click away, giving you proof of ownership for your Insurance Company to verify.

Tulsa Eagle Eye provides 360 virtual tours and we service all the Northeastern Oklahoma. Our wide variety of services include the state of art interactive 360 virtual tours, professional photography services, powerful slideshow presentations along with many other services to provide you with the very best presentation of your property and or belongings.

Finally we would also like to show you a related posting from another fellow RTV provider from Tuscaloosa.  Here’s a virtual tour of the destruction from that tornado: http://rtvpix.com/SC-8694-0BTF81-01

Vicki Tuttle – Owner
Tulsa Eagle Eye Virtual Tours
Tulsa Virtual Tours
www.tulsaeagleeyevirtualtour.com
Order a Home Inventory Virtual Tour today: 918-622-3280

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Four Seasons Virtual Tours, creators of Northwest Indiana virtual tours, is pleased to announce three new cutting edge additions to our tours: Full screen HD virtual tours, mobile virtual tours and photo bracketing to bring out color and depth in our pictures.

Visit our blog at Open House Northwest Indiana for more information on all of these new technologies and view some of our HD virtual tours. Use your smart phone to view a mobile virtual tour here: http://rtvpix.com/RE-7153-KGA42I-01

Or scan the QR Code. 

We offer a number of products and services to accompany our virtual tours, including our Internet Optimizer package (search engine optimization for your listings), individualized websites for homes, sign riders and more. See them at our website: http://www.fourseasonsvirtualtours.com/

Today all homes, large and small, need virtual tours. According to the National Association of Realtors’ 2009 Survey of Home Buyers and Sellers, 90% of all home buyers begin their search on the internet. With so many homes available right now, most buyers narrow their search by looking at homes with virtual tours first. Whether you are a Northwest Indiana Realtor or homeowner, put your home’s best face on the internet with a Four Seasons Virtual Tour.

Four Seasons Virtual Tours has been providing the best virtual tours available in Lake, Porter, LaPorte, Jasper and Newton counties in Northwest Indiana since 2006. We chose Real Tour Vision (RTV) as our partner because they provide the best technology and tour quality in the business. Since that time they have continued to improve their products and services, keeping ahead of their competitors in every area.

Contact us soon to book your Northwest Indiana virtual tour and find out more about optimizing your search engine visibility.

Debbie Higgins
Four Seasons Virtual Tours
Northwest Indiana virtual tours
Order a virtual tour: 219-921-3413
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