Archive for October, 2009

There have been a lot of changes in the last few years to our country, and to each of us individually. Myself, I received my real estate license, became a RTV provider, got married, and quit making virtual tours to move across country. During this time, I had the opportunity to look at a lot of houses trying to find one for my family. Having been both an RTV provider and a Realtor®, I was in the unique position of seeing marketing from both sides of the fence.

Because I had to find a house, or at least some good candidates before I moved, I found myself looking at houses on the Internet from 1500 miles away! I saw everything from ads that had 1-20 still pictures, slide shows, bad “virtual” tours, to excellent virtual tours. You know what happened to the homes that had one picture – they were dumped without even reading the description. Bad virtual tours made me angry, while good virtual tours were a delight. When I say “bad” virtual tours, I’m thinking of the many agents across the country who have begun using a do-it-yourself company (you know who they are).

The agent buys the software, pays a monthly fee, then makes as many tours as they want. Many brokers have even been persuaded to buy this program as an added benefit for their agents. This company has a very good product which is easy for the novice to use, but what the agent and broker forgot to figure in was the fact that it’s only as good as the photographer and the person stitching the tour. Consequently, the compiler either doesn’t receive good enough training (you hardly ever see a 360 tour), or they didn’t pay attention to training. So, their virtual tour is nothing more than a slide show.

In many cases the picture quality makes it a not so good slide show. Imagine my chagrin as I looked for houses, clicked on a virtual tour button, only to find a slide show showing the same 6 still pictures I just looked at, only now they’re moving in and out, or bouncing back and forth with music! As a home buyer, this made me angry more than anything. I felt like I’d been taken because I wasted my time waiting for the tour to load on my computer and got no added value.

Now that I’m semi-settled, I’m preparing to start my Montgomery virtual tour business. I plan to open my doors on October 25, 2009. The name of my new company will be www.iHomeEvents.com. I chose this name because I think of technology as living the future now. One day I was reading a very popular book about time travel. I thought when you’re many miles away, and you want to see a home immediately, you wish you could time travel.

I noted that when scientist speak of time travel, they use the word EVENT to mean a point in space-time; that is, a location in space at a specific moment of time. While technology can’t offer us time travel, as a RTV provider, I can offer my clients the ability to let their clients “time and place shift” to a specific home. They can walk through a property regardless of what continent they’re on, or what time it might be. In other words, a client can shift to anywhere in the world to see a virtual tour of a home at a certain point in time that they choose.

A smart agent will allow their client to view homes at their convenience – WHEN they want and WHERE they want. Technology now allows us to be able to look from most anywhere: at home, at the office, at the beach, in the mountains, on an airplane – anywhere we can take a smart phone or iPod – it’s the client’s choice! Therefore, I’ve used the “i” to represent technology, and then I go to work to create a “HomeEvent” for my clients.

A true, quality virtual tour is obviously the best way to showcase a home other than being there in person. If an agent really wants to sell, now is not the time to forget about marketing. According to Gary S. Shamis, CPA, managing director of Cleveland-based SS&G Financial Services and a member of The Advisory Board:

“. . . knowing that you will be losing revenue and business, aren’t you justified in reducing your marketing efforts? On the contrary – this is the time to “turn up the volume” and increase all aspects of your marketing.

“If you are the firm in your region to up the marketing ante, and your competition is hiding in a cave or under a rock, what could be better? Your firm is turning up the volume, and your competition is turning off the radio.” (See the rest of Gary’s article at http://www.webcpa.com/news/Turn-Volume-Marketing-51463-1.html)

We must help our clients understand that even though the economy is bad, turning up the volume and the quality, while others turn the radio off will not only help put them in the forefront now, but will start them at the top of the heap when the economy turns around. It will be their marketing through bad times that gets their names remembered by prospective clients when the good days return.

Jean Bryson
Montgomery Virtual Tours
iHomeEvents.com

Archives by Month:

Archives by Years:

Archives by Pages:

Archives by Authors:

Heartland Property Tours is a Central Illinois virtual tour provider now offering a truly amazing extended service to our customers called “The Exposure Engine”

The Heartland Property Tours Exposure Engine sends your listing and interactive 360 virtual tour to more than 15 websites so your listing can get the MAXIMUM exposure possible. And if you include with your purchase the Submission to Realtor.com your tour will be pushed to nearly 100 sites in all!!!!

With our Exposure Engine your listings will get more views because your listing is on more websites and the Exposure Engine creates back links to your listings and website. What that means is that if any potential buyer would search by agent name or listing address the properties run through our Exposure Engine will return in the search engine results page. Everybody likes a little google juice with their virtual tours!

But that’s not all. Included in the New 2010 Exposure Engine is a new Smart Phone Tour and E-Flyer!! Are you putting all of your listings on YouTube? Well don’t worry because we are doing that for you. Our Smart Phone Tour allows agents to carry with them at all times their virtual tours on their cell phones for instant viewing. You never know when you may come across a potential buyer.

The E-Flyer is an HTML email-ready flyer that agents can easily send out to potential buyers.

Look us up online today. Heartland Property Tours is ready to take your listings to the next level.

Michael Robinson
Heartland Property Tours
www.heartlandpropertytours.com
Central Illinois Virtual Tours
Order a virtual tour : 815-549-6844

Archives by Month:

Archives by Years:

Archives by Pages:

Archives by Authors:

The last thing on my mind when Real Estate on Nova Scotia’s South Shore (my magazine) lost 30% of it’s revenue last fall, was investing money. Anywhere.

In an economic climate where survival of small business is at stake, how should I plan my spending? We are in the middle of a recession, but as a business owner I have one step up on those that are employed by others… I am in control of my destiny. If I truly want to maintain a thriving business I needed to invest in my business. The saying “build it and they will come” is simply not true of business.

In business it is so important that you maintain a “leg up” on the competition. It surprises me that many people fail to grasp this concept. When you consider the revenue cost of losing customers, or the acquisition cost of replacing them, you can make a very strong return on investment case for the appropriate use of limited resources.

It was time to be proactive. And broaden the scope of the marketing services I offered my Realtors. As I considered that 84% of home buyers and 87% of first time buyers use the internet as an information resource during their search for a home (in the 25-44 age group this number jumped to 91%) I concluded, that a compelling use of virtual tour technology would keep visitors on their site, and would also keep them coming back.

I chose to invest and become a full service provider with RTV (Real Tour Vision). The largest full service virtual tour and property marketing network in the world. Simply put, they had the best virtual tour software, property marketing training and support.

By having a virtual tour, you are effectively demonstrating to your clients that you are not only at the top of your game, but you will serve them best by employing unique and “out of the box” solutions to meet their problems and most importantly, expectations and needs.

The competition is fierce, and so are you. Come out on top, every time – your clients don’t want to settle for less, why should you?

Virtual tours not only appeal to the local market, but to the international market as well. Increase your level of service, Supernova Studios virtual tours integrate easily into any website.

Order your Nova Scotia Virtual Tour Today.
www.supernovastudios.ca

Archives by Month:

Archives by Years:

Archives by Pages:

Archives by Authors:

Dear RTV,

We recently purchased a virtual tour from Florida Eye Tours. Chris Grumley really did an outstanding job! He was able to capture the unique features of the property far better than any still photos could do. When he added the graphics and the music, the result was nothing short of spectacular! I don’t impress easily, but I was completely blown away by the virtual tour he produced. We got so many compliments on the virtual tour. Our rental inquiries have more than doubled. Thanks for having a great product. You have my highest recommendation.”

Best Regards,
Mike Fischer

Archives by Month:

Archives by Years:

Archives by Pages:

Archives by Authors:

The economic changes seem to be effecting everyone I know, but the good news is that my Denver Virtual Tour and Architectural photography company, Denver Image Productions is off and running with great successes!

I started my virtual tour business just a few months ago after being laid off myself from a International Real Estate company that was not able to keep on the staff due to the poor economy and lack of sales. After much thought and consideration on whether to stay in real estate or not, I decided to do the next best thing…stay in real estate in a different avenue and also something that I really love – architectural photography and virtual tours.

After a LOT of research and discovery, I found Real Tour Vision. The reason I chose RTV was that I recognized the advantage of owning your own virtual tour company vs simply working for one such as the Obeo or Circlepix business model is. Although, I may have had a smaller startup and would have been busier in the beginning of this process, the benefits of owning my own company, making my own rules, setting my own pricing far outweigh any benefits of working for somone. The key with RTV’s business model is that you have be business savvy and intelligent to make it work not to mention be confidnet in yourself. These are all qualities that I have and finally I really enjoy exploring my own territories and working with clients that I can build a good repore and lasting relationship with.

I’ve found in my discoveries over the last few months that Realtors and commercial businesses understand the value with online e-marketing and Virtual Tours. We are not creating something new, so talking to folks about the product is easy. What RTV provides that so many other companies don’t offer is many additional great property marketing tools. It’s these additional features that makes attracting new clients easy and fun. I am getting busier and busier and am expanding to new companies everyday. I look forward to seeing how big I can grow Denver Image Productions over the next year.

Tahvory Bunting
Founder, Photographer
Denver Image Productions
Denver Virtual Tours
Mobile: 720-382-8328
www.denverimageproductions.com

Archives by Month:

Archives by Years:

Archives by Pages: